Amazon Follows Netflix In September To Enter Japan'S Video Market

In the US market,

Netflix and Hulu launched a fierce battle in the copyright video (TV drama and movie video) market.

Now, the three companies are starting to fight for the Japanese market in Asia.

After Netflix, Amazon Co also announced plans to open up the Japanese market.

Amazon will provide pay video services in Japan starting from September, according to the Hollywood news website.

Like the United States, Amazon's "Prime video" service is provided to the annual mail delivery members. Japanese users pay about $32 a year in package postage and can enjoy movies and TV dramas without any cost.

Amazon has entered Japan for more than 10 years, and the Prime membership system has been running in the country for many years.

Jasper Cheung, President of Amazon Japan, said that Amazon's video service in Japan will also introduce high-quality localization programs to its members as well as video services launched in the United States and other countries.

The executive said Amazon had sold video products and DVD discs in the Japanese market for fifteen years to understand the needs of Japanese consumers for video entertainment content, and the company decided to launch video services on the basis of no additional costs.

Compared with competitors Netflix and Hulu, Amazon video service is an additional content of the Prime mail membership system. The company hopes that video services can increase the number of mail members, thereby stimulating the main business of online retailing.

Just this week, Netflix, the first global copyright video service, announced that it will work with Softbank, Japan, to launch localized video and video services in Japan since September 2nd.

Softbank group's mobile business hall in Japan and its built-in mobile phone tools will become Netflix video.

Channels.

Softbank and Netflix also said they would launch original Japanese video content, but the Japanese original content plan did not elaborate.

What's interesting is that compared with Amazon and Netflix's ambitions for the Japanese market, another video website Hulu has already defeated Japan and has withdrawn from here.

At the beginning of 2014, Hulu, who owns the background of shareholders of several television stations in the United States, announced that it would pfer the Japanese video service to "Japan TV network company".

The media believes that this means that Hulu's international strategy has failed, and the company has chosen to focus its attention on the home market again.

In fact, in the US Copyright video market, Netflix has further expanded its dominance. Amazon has stepped up its pursuit, and the gap between Hulu and its two rivals is growing.

Hulu's TV station.

Worrying about the popularity of online drama will lead to a decline in TV ratings. This kind of hesitation has affected the development of Hulu. The website was prepared to pfer to the outside world earlier, but decided to continue its self development in the middle of the road.