Important Year Of Alibaba Globalization, Paul Rushed To Ali To "Double 11".

2015 is an important year for the globalization of Alibaba. During the "double 11" period, Chinese consumers can enjoy the brand-new quality experience of "ten thousand goods coming to the north".

Zhang Yong, the top leader, said that Alibaba, including Unilever, has worked with several high-quality commodity producing countries governments, trade associations and almost all world-class retail giants.

In September 11th, Paul Polman, as a global business leader, intended to detonate Unilever's global "double 11" and push the cooperation with Alibaba group to further upgrade to the global level.

At the meeting of Unilever and Alibaba, it was reported that the top leaders of the two sides shared opinions on issues of global consumer demand, international cooperation in related projects, and the joint development of global emerging markets, so as to explore the possibility of upgrading strategic cooperation.

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On the one hand, since the signing of the strategic cooperation agreement between the two sides in July 14th, Unilever has held 5th anniversary super brand day activities at Tmall in July, the first time that Unilever has mobilized the large-scale consumer feedback activities carried out by all its brands.

Compared with the same period last year, the turnover volume increased by three times compared with the same period last year. The proportion of Cross shop shopping (that is, the proportion of the same consumers shopping in several flagship stores in Unilever) was 3 times higher than that in the first half of 2015. Meanwhile, the repeat purchase rate of consumers also doubled.

Paul Polman said that after signing the strategic cooperation agreement between Unilever and Alibaba, it has aroused great repercussions all over the world. Meanwhile, cooperation has played a significant role in speeding up the upgrading of Unilever's performance.

Therefore, this visit, Unilever hopes to further upgrade cooperation to the global level.

At present, Unilever has more than 400 brands in the world, only 20 or so for the Chinese market, many of which are small brands, with narrow coverage, and it is difficult to scale up through traditional channels.

After the big data cooperation with Alibaba, Unilever changed a lot of time and energy to do the research of consumer research, and quickly introduced new brands through Tmall international to find a solution to quickly open the Chinese market.

"We hope that consumers do not need to buy them back in overseas markets such as Japan, and bring them back directly to Tmall."

Ma Ruiwen's previous expectations of Unilever CEO North Asia have become a reality.

Since the two sides' cooperation, Unilever's three brand new blockbuster series has been launched in Tmall.

The classic brand Pears from the United Kingdom comes from the St. Ives mineral lotion. In Japan, it is also a bottle of shampoo that is hard to find in the Japanese cherry blossom cherry blossom limited edition. It sells well in Europe and the United States (Lynx) men's hair styling products, and the Vaseline lip protection series from Europe. It has been on Tmall.

In addition, nearly two hundred million ice-cream ice-cream deployed "full sky star" two-dimensional code, ushered in the peak of Taobao scanning code.

Unilever's more than half of its revenue comes from emerging markets such as China.

The latest quarterly report shows that the company's revenue is better than expected, mainly in the United States, China and India and other major markets.

According to the introduction, Tmall international will continue to introduce Unilever's overseas high-quality new products, and meet with Chinese consumers on the Tmall international platform through the bonded zone straight hair mode.

For the cooperation between the two sides, Alibaba group CEO Zhang Yong emphasized that Alibaba has never positioned itself as an electricity supplier company. Alibaba is a data platform. Today data is flowing all over the channel. Alibaba will start from many fields such as electricity supplier, supply chain, consumer marketing and so on, and constantly open up an innovative mode to create new value for business partners with data.

According to the quarterly monitoring report of B2C market in China, the first quarter of 2015 is represented by

In the future mobile terminals, Taobao and Tmall maintain the absolute leading edge with 82.5% market share.

This is another advantage of overseas brands in favor of Tmall.