Survey Of High-Grade Clothing Market In Central Asian Countries

1. The high-end garment processing capacity of Central Asian countries

(1) general situation

The Central Asian five countries lack of top-grade garment processing capacity, and the market gap is mainly made up of imports. The import duty of clothing is 10% and the tax rate is less than 2-3 euros per kilogram. 99.4% of Kazakhstan's garments rely on imports, and the self-sufficiency rate is only 0.6%. Uzbekistan has no complete garment industry chain, and can not produce high-grade fabrics for shirts and Western-style clothes. Turkmenistan neither produces nor does it. Import high-end clothing (including suit) fabrics, there is no independent brand clothing processing plant, has OEM processing capacity; Tajikistan garment industry foundation is very weak, almost do not produce clothing, and do not have the ability to produce high-end clothing; Kyrgyzstan garment processing industry is relatively developed, the annual output value is 1-1.5 billion, accounting for 6% of the total industrial output value, clothing in the export structure of the third place, mainly exported to Russia, Kazakhstan and other countries, but the products are mostly low-quality clothing quality, and carry out OEM processing, no high-end products.

(two) main causes

First, the raw material foundation is relatively weak. In addition to the self sufficiency of Ukraine and native cotton and the vast majority of their exports to foreign currencies, ha, Ji and pagoda are reluctant to support themselves. The raw material basis for developing the textile and garment industry is weak. Two is the lack of encouraging industrial policy support for garment processing industry, decentralized business entities, slow technological innovation, and lack of skilled workers. The industrial models of Central Asian countries were established during the Soviet era. The industrial structure of various countries was irrational, mining industry was relatively developed, garment processing industry lacked corresponding policy support, backward technology, and designers and skilled technicians were in short supply. Three, there is a serious shortage of investment. Individual countries have invested in factories and even exported garments to me. With the increasingly stringent Customs Law and technical norms of the customs union of Russia and Kazakhstan, the re export and processing industry will be impacted after the accession to the WTO. Textile sewing industry Production declined, and I invested in Jijian plant and made garments back home.

Two, the clothing market situation of Central Asian countries

Overall characteristics: the overall scale of the Central Asian clothing market is about 5 billion dollars, and the consumption capacity of high-end clothing is not strong. Although China is one of the main sources of clothing imports for Central Asian countries, it is mainly middle and low-grade clothing, accounting for 42% of the market share of Central Asian clothing imports.

(1) sales of clothing increased substantially. Kazakhstan clothing sales in 2010 amounted to $1 billion 100 million, an increase of 62% over the same period last year, and sales in 2011 were $1 billion 340 million, an increase of 21.9% over the same period last year. Sales in 2012 were $1 billion 630 million, an increase of 21.2% over the same period last year, and sales in 2013 reached a record $2 billion 300 million, up 43% over the same period last year.

(two) high-end clothing consumption ability is not strong. Residents of Central Asian countries Clothing consumption It accounts for only 11.8% of the living expenses of HA residents; the consumer groups of high-end brands in haha are very limited, and the affluent people prefer the European style holiday shopping with richer styles and more attractive prices. For the ordinary people, the clothing price will exceed their purchasing power once the price is above $330, mainly in the middle and low consumption clothing.

(three) the high-end imported garment market is shrinking. Italy and other European countries accounted for about 8% of the high-end clothing market share. The most popular among the HA people are MANGO (Spain), ZARA (Spain), MEXX (Holland), Promod (France) and so on, which are famous brand names with high quality and reasonable price. In recent years, Astana and Almaty have built several high-end high-end shopping malls, trying to introduce GUCCI, Dolce & Gabbana, LV, Ferragamo and other international brands, but the performance of these brand stores is not satisfactory, stores are shrinking, and the business area is gradually eroded by mid-range brands.

(four) medium and low-grade garments dominate. From the point of view of business premises, middle and low grade clothing is usually sold in the bazaar market and Trade Center, and high-end clothing is sold in high-end shopping malls and boutiques. Judging from the source of goods, China's middle and low class clothing accounts for 42% of HA's market share. From the brand perspective, at present, Kazakhstan has less clothing brand and basically does not carry out commercial mass production.

(five) brand consumption psychology is more conservative. Ha rich people prefer Armani, Dolce & Gabbana and other well-known traditional brands when choosing high-end clothes. They do not want to take risks to buy unfamiliar brand clothes.

Three, China's export of high-end clothing to Central Asian countries.

First, the degree of recognition is not high. China's exports to Central Asia are mainly low and medium priced, attracting consumers from Central Asian countries mainly by low prices. Two, poor brand awareness. Kazakhstan prefers to buy their own familiar international brands (mainly European and American countries) while choosing high-end clothing, while the clothing exported by Chinese enterprises to Central Asia often lacks its own brand. The three is the subversion. High quality clothing is concerned with "tailoring", while the body shape of the Central Asian countries is quite different from the popular Chinese and Korean versions in China, and also different from the European version. The four is no marketing network. Enterprises do not pay attention to the cultivation of brands and research market. The quality of products exported to Central Asian countries is uneven and the content of science and technology is low, so there is no stable market sales channel and customer base.

Four, attention should be paid to the "going out" of the textile and garment industry to Central Asia.

(1) to avoid shifting backward production capacity. Central Asian countries generally recognize western textile and sewing equipment. Since independence, they have established more than more than 70 modern enterprises with more than a dozen categories, including well-known companies such as Turkey, Switzerland, Germany and Italy. The technology is advanced, cotton processing capacity is continuously enhanced, and textile industry development has gradually started.

(two) efforts should be made to promote the transformation and upgrading of cotton spinning technology in Central Asian countries. Through the transportation of related technology and technology, we will enhance the cotton cultivation level in Central Asian countries, expand the production capacity of cotton processing and packaging equipment, build garment processing production lines, and invest in the production of primary products such as cotton yarns, weaving and semi-finished products in Central Asian countries, and make use of the unified import tariff rates of the Eurasian Economic Union members, and the supporting policies of the government to implement Customs clearance and convenience tax rates for the sewing industry at present, and carry out high-end garment processing cooperation through joint ventures and mergers and acquisitions.

(three) co-ordination of policy orientation and market demand. "High quality" does not necessarily have a market. The middle grade is not cheap and cheap. The key lies in marketability. The definition of "high-end clothing" should not be limited to "formal dress". We should vigorously develop ethnic costumes and apparel. We should establish a formal marketing network outside the country, increase the cultivation of independent brands, build diversified market channels, and strive to develop the consumer market of clothing and apparel products, home textiles and other products in neighboring countries, and gradually increase the market share.