Clothing Companies Revisit "Made In The United States" How To Achieve This Goal?

Most of the mature brands that operate under the slogan of "patriotic" have their own factories in the mainland.

For example, L.L. Bean, the famous brand of duck hunting brand, expanded its production base in Brunswick, USA in 2014.

In addition, the outdoor brand Filson has opened two new factories in the United States in the past three years, providing a total of 288 jobs.

For the time being, American designer brands, which really have international prestige, have not relocated their overseas production chains to the mainland. It is hard to say whether American manufacturing can really rise in the absence of highly skilled labor and machinery.

The New York garment manufacturing industry, which once employed 100 thousand employees, may only stay in history, but it does not mean that Americans are willing to let New York make no return.

Since 2012, the American Fashion Designers Association (CFDA) and Nyc Economic Development Corp (NYCEDC) have invested 13 grants, totaling 1 million 200 thousand yuan (7 million 638 thousand yuan), to revive the local fashion industry.

NYCEDC fashion art director Eric Johnson looks at the fact that many of the macroeconomic factors that result in the narrowing of overseas and US manufacturing costs, as well as consumer concerns about raw materials and production, are making the us hope for revival.

"It is not likely that every designer will produce in America.

It takes a long process, and we may see results in the next three to five years. "

Johnson said to the women's wear daily.

In February this year, CFDA and NYCEDC jointly launched "Made in New York" in New York, and raised $15 million (about 95 million 493 thousand yuan) for existing fashion projects, and supported new designers.

At this point, American boutique

(Barneys) and Altuzarra, Thom Browne, The Row, Proenza Schouler and other 7 designer brand cooperation capsule series is being displayed in four windows of Madison Avenue.

In addition to the designer's great topic, all the production in New York is one of the gimmicks.

To promote local fashion design, New York invested $3 million 500 thousand (about 22 million 286 thousand yuan) in Sunset Park in Broolyn, which began last year to encourage New York's cutting-edge designers to come here.

The incubation space is expected to usher in about 50 designers, twenty or thirty fashion and technology companies, including small proofing factories, smart wearable R & D centers, and labor development centers.

The specific incubation space includes 12 private studios, classrooms, conference rooms, computer laboratories, industrial sewing workshops and other complete production chains.

Nevertheless, New York, the fashion capital, is not the fashion manufacturing center of the United States.

According to the AAFA, 97.5% of the garments in the United States are imported from China. Among them, Chinese clothing workers contribute the most. They can dominate what the Americans wear.

In 1960s, on the contrary, 95% of the clothing in the United States was produced locally.

Most of us would think that

The relatively low cost of manufacturing is the reason why American brands are switching to this place, but in fact, another problem facing us manufacturing is that there is a shortage of skilled workers.

Orzeck, which founded its brand in the United States in 1977, has witnessed the rise and fall of the Garment District in Manhattan, New York.

She recalled in an interview: "in 1980 and 1990s, more and more brands moved their production lines overseas, and the size of the factories and cloth shops in the fashion district rapidly shrank. It is very difficult to find people who really tailor and know how to handle special fabrics."

In addition to

It is not easy to find new machines capable of mass production.

Atnyel Guedj, who was responsible for the production of luxury brands, believes that the comparison between the United States and China is far from successful. "The brand does not want to invest heavily in machinery in the US factory".