Happy Mickey General Manager Qi Kangfeng: Love To Fight And Win.

In 2006, although the market for children's articles in China was hot, there was still a big market gap in healthy children's products.

Qi Kangfeng set up the happy Mickey (Fujian) children's products limited company in a timely manner, focusing on the research and development of children's health shoes and children's health products.

Qi Kangfeng, general manager of happy Mitch (Fujian) children's products Co., Ltd., founded by BB.MIQI.

Brand is the leading brand of China's healthy children's products industry.

As a Zhejiang person who regards Fujian as the base of entrepreneurship, Qi Kang Feng not only inherited the cultural gene of Zhejiang businessmen's "good choice and ambition", but also learned the characteristics of Fujian businessmen's "love to fight and win".

"An ideal, low profile and pragmatic" is also a familiar appraisal of many people familiar with Qi Kang Feng.

Personal experience

In 2006, Qi Kang Feng founded happy Mickey (Fujian) children's products Co., Ltd., its happy Mickey brand is the leading brand of China's healthy children's products industry.

As early as 2006, Qi Kang Feng had been engaged in the children's products industry. He had done wholesale and retail as well as brand agent.

As time goes on, Qi Kang Feng's experience is more and more abundant. After discovering the huge potential of children's products industry, he resolutely decided to devote himself to this industry.

Early in the market for children's products, Qi Kang Feng always cherished the dream of creating healthy products for the growth of Chinese children and determined to lead the development of China's children's health products industry.

In 2006,

Although it is hot, there is still a big market gap in healthy children's products.

It is ideal for Chinese children to provide healthy children's products, and take advantage of the realistic opportunities of healthy children's products market to work hard.

Qi Kangfeng set up the happy Mickey (Fujian) children's products limited company in a timely manner, focusing on the research and development of children's health shoes and children's health products.

After a period of exploration and preparation, in 2009, happy Mitch officially entered the children's health products market, introduced Japanese technology, and adopted the Japanese shoe last model to develop children's health shoes.

However, the market acceptance of new products is not high because the product promotion is not in place.

However, Qi Kang Feng is not discouraged. He has found a continuous cooperation attempt between China leather and shoemaking Institute, 3DT Laboratory of Mechanical Department of Taipei University of science and technology, Taiwan Xu Feng research center and other professional institutions.

In 2010, happy Mitch health shoes project finally achieved results, and made rapid progress.

The happy Mickey laboratory has been formally established, and a number of research patents have been certified by the state and become the leading brand of China's healthy children's products industry.

For every industry, every development is a result of working silently under the guidance of an ideal. "

Thought is the guide of action ". This is an important theory of Marx's philosophy.

If you want to be realistic, you will never lose your hard work.

This is the true portrayal of his many years of struggle in the healthy children's products industry.

Happy Mickey general manager Qi Kangfeng is in the front line of production.

Qi Kangfeng, general manager of happy Mitch, introduced to reporters the foot health detector for professional children.

Happy Mickey enterprise profile

Happy Mickey (Fujian) children's products Co., Ltd. was founded in 2006. It is a modern children's products enterprise integrating R & D, production and sales.

After nearly ten years of rapid development, its BB.MIQI (happy Mickey) has become one of the leading brands of China's healthy children's products industry, and has been widely recognized by consumers in the market.

The company has established a number of R & D centers in cooperation with international professional research institutes to focus on developing healthy children's products with world-class technology.

Over the years, through the integration of superior resources, the company has established a strong three-dimensional production and supply and marketing system, and is at the leading level in terms of product quality, brand building and terminal layout.

Over the past more than 10 years, happy Mickey has been adhering to the business principle of "honesty, harmony and win-win", and the pursuit of excellence and brand winning. It is our duty to guard the "happy and healthy growth of Chinese children" and focus on the healthy children's products business in China, so that Chinese children can enjoy happy, healthy and comfortable growth.

Happy Mickey brand introduction

In 2010, happy Mickey took the road to build a famous brand in China.

From 2010 to 2013, happy Mickey continues to expand and continuously create brand awareness and influence.

At the same time, through further cooperation with more professional research institutions, we will continuously enhance the R & D capability and technology content of happy Mickey.

Qi Kangfeng said: "happy Mitch attaches great importance to the value of the brand. In 2013, the cooperation between happy Mickey and the CCTV children's channel, Golden Eagle cartoon and Jiajia cartoon has greatly improved the brand influence, and the national sales performance has also made rapid progress. At the same time, it has also become the" ten brands of Chinese children's shoes ".

In 12 or 13 years, happy Mitch joined hands with a number of professional organizations in China to establish happy Mickey "healthy and comfortable children's shoes research center" and "children's shoes and technology experimental center". The children's orthodontic shoes developed by Taiwan Xu Feng scientific research institution were certified by Taiwan health and Welfare Department.

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Happy Mickey future development

For happy Mickey, who has been working in the healthy children's products industry for nearly ten years, the key elements of the two brands of technology and health have long been deeply rooted in the brand's genes.

However, at the beginning of the brand building in 2006, children's sports and leisure footwear products were the main products of happy Mickey.

In the 2006 to 08 years of rapid development of children's footwear industry, happy Mickey brand has gradually become a more influential brand of children's shoes in China.

However, in 2008,

The wave of China's manufacturing industry represented by the downturn has also affected the happy Mickey brand in children's footwear industry.

With the continuous downturn of the industry environment and the increasing competition pressure, the brand of children's shoes and clothing with serious homogenization has started a price war.

Faced with such a severe industry environment, happy Mickey general manager Qi Kangfeng decided to find a new way out.

"At that time, many children's brands did not put forward a very clear brand idea. Everyone was pursuing the appearance and beauty of the products, and the homogenization of the products was serious.

Finally, it is the price and the channel, which will lead to vicious competition.

Recalling the industry environment at that time, the general manager of Qi Kang Feng concluded.

Happy Mickey general manager Qi Kangfeng received an exclusive interview with the media.

In such a market competition, the positioning of differentiation becomes the inevitable outlet for the brand.

In view of the fact that most domestic children's brands were located in leisure fashion products, Qi Kangfeng, general manager of happy Mitch, formally decided to lead the brand to the road of healthy children in 2009.

Qi Kangfeng said: "we aim at the market blank of healthy children's products, and put forward the development direction of healthy children's articles, and also want to really do something about children's health on a down-to-earth basis."

In 2013, happy Mitch introduced into the clothing product system, providing more healthy children's products for Chinese children while enriching product categories.

In 2014, happy Mitch officially launched the brand promotion strategy, carried out the comprehensive upgrading of the brand, endowed the brand with the cultural connotation of "happy", and tried to cultivate the loyal consumer group that truly belonged to the happy Mickey brand through the humane atmosphere of the happy culture, rich technology and healthy products.

2015 is an important stage of the happy Mickey brand promotion strategy.

Qi Kangfeng said: "we will invest heavily in health shoe research projects.

Happy Mickey has launched foot biomechanical strategic cooperation with many professional institutions such as China leather and footwear industry research institute, Taipei University of science and technology and Taiwan Medical College, and imported health shoes items. Through professional equipment foot detection and matching shoes, it provides important reference for children to choose shoes correctly, to ensure healthy growth of children, and also to enhance our brand competitiveness.

We sell not only products, but also extensions of services and values. "

With the change of the environment of shoes and clothing market, children's health products industry is getting better.

Business opportunities are growing, and competition has intensified, giving companies unlimited pressure.

In the face of this situation, we must develop our own advantages and differentiate the brand line, so that we can emerge in the market.

For the future, Qi Kang Feng is quite confident.

"We happy Mickey should be a hundred years brand, not only focus on short-term benefits.

On the contrary, we hope that through long-term market cultivation, we can get consumers' recognition of happy Mickey's health products and happy culture.

In the future, the children's industry will develop towards individuation, technology and health. I believe that happy Mickey will be able to withstand the test of the future market by virtue of the remarkable brand mark of technology, health products and happy culture.

"In the future, I hope that happy Mickey can become a leading brand in China's healthy children's products industry, and provide more and better healthy children's products for Chinese children."

General manager Qi Kangfeng has a great expectation of happy Mickey's future development.