Instead Of Reebok Becoming A NHL Sponsor, Adidas Took The North American Professional Movement Outside NBA.

In September 15th, headquartered in Germany.

The giant Adidas announced that it has officially become a sponsor of the Jersey and head guard for the NHL (North American Hockey League National Hockey League), a seven year cooperation agreement which replaced Reebok, the sports brand of the same parent company, which has been providing equipment for NHL since 2005.

The deal will start from the 2017-2018 season, and Adidas will also become the official partner of the World Cup of Hockey in Toronto in 2016.

This is the second sport that Adidas has embraced in 2015. In January of this year, Mark King, the president of North America, announced that it will be the largest player in the next three years with the largest number of 250 National Football League (NFL) players and 250 major league baseball players.

(MLB) two months after the signing of the endorsement agreement, Adidas also terminated the cooperation agreement with NBA for 11 years.

NHL is the highest level professional ice hockey game in the world. It is also one of the four major professional sports in North America. The remaining three are MLB, the National Football League (NFL) and NBA familiar to Chinese consumers.

NHL has 30 teams, 23 of which belong to the United States, and 7 of them belong to Canada. They are Vancouver, Calgary, Edmonton, Winnipeg, Toronto, Ottawa and Montreal.

Restricted by the restrictions of venues and popularity, some hockey players have not received widespread attention in China, but some middle-class families have regarded the sport as an extracurricular training when their children are 6-7 years old, and sent them to amateur training courses. In Canada, as a national sport, this sport is very hot. Almost every citizen has their own support teams and players. In the United States, its influence is not as good as that of NBA and super bowl, but there are also a large number of highly loyal viewers. According to the latest valuation of Forbes magazine last year, the average value of NHL team has increased by 18.6% in the past 2014, reaching a record high of 490 million dollars.

In order to avoid

In the field of basketball, the positive confrontation is still trying to create a more comprehensive and professional brand image in the small elite movement. Adidas now has all the North American professional sports except NBA.

With two different brands of the group, "people may ask," what happened to Reebok? "Said Mark King, President of Adidas North America." since 2010, Reebok has entered the field of sports and fitness ", which means that Reebok will focus more on those participating in CrossFit (including aerobic fitness, gymnastics, track and field mixed fitness), Spartan competition and other fitness training groups.

Last December, Reebok announced its 6 year cooperation agreement with the UFC (unrestricted Championship) and became its official global equipment partner and signed several gyms worldwide.