Z ZEGNA Limited Edition Techmerino Light Running Shoes Unveiled, Hand In Hand With Jing Bairan

(September 17, 2015, Shanghai) the brand of global luxury men's wear brand Ermenegildo Zegna, Z ZEGNA ZEGNA, opened the prelude of "releasing its own style" and creating an exhibition of fashion in Shanghai's iapm shopping mall.

Jing Bairan, the new generation of popular idol, appeared in the ceremony and unveiled the Z ZEGNA Limited Edition Techmerino Light running shoes.

The running shoes were co authored by Jing Bairan and Z ZEGNA global creative studio (Creative Studio).

The exhibition takes the symbol Pentagon of Z ZEGNA as the core element and introduces the cool lighting design. It cleverly divides the experience into three parts.

The region aims to invite audiences to experience the 2015 autumn and winter clothing series after Z ZEGNA reshaped the new look, and further experience the brand's design concept, that is, "exquisite tailoring and integration of dynamic fashion".

The audience can draw inspiration from freedom and spontaneity, and build their own fashion wardrobe in person, together with Z ZEGNA to "release their own style".

On the unique LCD screen, the audience can choose a variety of Z ZEGNA 2015 autumn winter series clothing single products, only need fingertips gently sliding, can realize multi-element combination collocation, create their own dynamic modeling.

A pair of Techmerino Light running shoes with different colors, which are made of high-tech Merino wool, make each pair of shoes light.

By interacting with the design process on one side of the screen, viewers can freely choose the color of running shoes, pour their personal inspiration and style, and try to belong to their own unique.

Personalized color matching experience, so that city men will always respond to various occasions, 24 hours "type" to walk freely.

The dynamic anthropomorphic models with different shapes are scattered and distributed to the most topical "Z ZEGNA 2015 autumn and winter".

Display area.

The audience can appreciate this creative work at close range and experience further.

Exquisite tailoring.

Apart from tailoring and style, the intrinsic technology of innovation is the killer of Icon Warmer to conquer winter. It is equipped with advanced built-in heating layer, powered by wireless charging system, redefines the concept of cross season wear, and provides customized thermal insulation function for wearers.

Through high-tech mobile interaction technology, the exhibition aims to lead audiences to travel between reality and technology, focusing on innovation and variety in brand design concept.

Subsequently, Jing Bairan also visited and experienced the Z ZEGNA "release self style" change fashion exhibition.

The exhibition focuses on the Z ZEGNA 2015 autumn and winter series, which focuses on brand building and leads the brand to another high level through the perfect integration of exquisite fabrics and high technology.

The unique design and collision of multi elements, let Techmerino running shoes, Icon Warmer and other fashionable single products subvert the traditional collocation idea of the urban male, and re infuse the Z ZEGNA "dressing style" dressing philosophy, and deduce the wardrobe revolution that suits the man's all-weather dress requirement.

Z ZEGNA "release self style" change trend exhibition will be extended from September 22nd to September 22nd in the trade center of the Hong Kong Trade and Trade Center.