Howard And PEAK Officially Signed A Bid To Break Up With Adidas.

In the first tier cities, Nike and Adidas, which dominate the most popular resources in NBA, are grabbing consumers from the age of 15-19.

PEAK hopes to help young fans in the two or three tier cities by selling NBA stars and sponsoring international events.

Howard is the third All-Star player of PEAK company after Jason Kidd and Tony Parker.

PEAK, a sports brand from Quanzhou, Fujian, announced that NBA Rockets star Howard officially signed PEAK to become a member of the company's NBA star base camp.

The contract also officially declared the end of Howard and Adidas's contract.

In July, Tony Parker took part in the activities of PEAK Star China in Beijing, as well as the annual Chinese sports activities of various sports brands carrying NBA stars in different cities. The key program is the introduction of limited color matching Sneakers by PEAK and Tmall.

The signing of the contract with Howard, PEAK also launched three alternative signatures sneakers, two of which are from the Beijing R & D center and the US design center, third of which are produced by the fans after presenting the design ideas to PEAK, and the company will decide the final appearance of the "Howard generation" sneakers according to the online voting and the Howard team's opinions.

PEAK sports CEO Xu Zhihua said: "PEAK and NBA will be the two most international and most popular basketball superstars.

Together with Tony Parker, we will build China's most international, professional and most popular sports brand and basketball equipment, and strive to become the world's top three basketball equipment brand at an early date.

In order to help basketball companies to create an international image, NBA has been keeping up with the company for a long time.

In 2007, PEAK, as an official market partner, started a 7 year cooperation with NBA China. At that time, Tim Chen CEO of China NBA told the media at the time that PEAK was more willing to keep investing in the basketball market than Lining.

Back in 2005, the billboard with PEAK Logo appeared at the Houston TOYOTA center, the first Chinese brand to appear in the NBA arena, which was unfamiliar to Rocket fans at that time.

After the partnership between NBA and Anta was taken away by Anta in 2014, PEAK launched the "star strategy", that is, the sale of related star products through the signing of NBA star players and top events. This year, PEAK has officially signed NBA's first star, Battier, for the past nine years.

As of the first half of June 30th this year,

The company reported operating income of 1 billion 380 million yuan, up 6.9% from the same period in 2014, and the net profit margin rose to 12.7% from 9.4% in the same period in 2014, of which footwear revenue was 597 million yuan, an increase of 16.4% over the same period last year.

The top three categories of accessories and accessories are footwear business turnover, which has increased by 3.5 percentage points from the same period last year.

PEAK sports CEO Xu Zhihua has told the interface news that this year's stars China's visit to cities such as Shaoxing, Wenzhou, Wuhan, Xiangyang and other cities are relatively good sales base.

These cities have faster economic growth and less competition than the first tier cities. This is why PEAK's most retail stores are open to two or three tier cities.

After the meeting, Howard will also travel to Beijing, Shenyang, Nanchang and PEAK headquarters in Quanzhou within a week.