Suning Gradually Pformed Into A Department Store And Opened 50 Large Cloud Stores In The Future.

Suning.com Shanghai Wujiaochang store reopened. The store which only sold electrical appliances and 3C products turned into an integrated consumption place. The number of goods has increased from 30 thousand -5 to hundreds of thousands.

Suning.com Shanghai Wujiaochang store reopened. The store which only sold electrical appliances and 3C products turned into an integrated consumption place. The number of goods has increased from 30 thousand -5 to hundreds of thousands.

This store fully shows Suning's new layout: Food and fresh fruit represent Suning supermarket business, family wealth center is the layout of Suning in Internet finance, air coffee cafe, mother and baby.

And so on can provide customers with new consumption experience and change the past 25-50 year old male dominated customer group structure. Through the two-dimensional code on the cargo rack, the order can represent the full integration of online and offline.

According to Su Ningyunshang, we plan to set up 50 such large cloud stores in China within the year.

In the first quarter of this year, the Su Ningyun company, whose loss was more than 300 million yuan, reported a net profit of 345 million yuan to shareholders.

Net profit "positive" is mainly due to innovative asset operation mode. If the paction costs and government subsidies are deducted, Suning's main business and net profit are all losses.

The retailing industry should reconsider its advantages and disadvantages.

Traditional large retail stores profit from the difference in rents, sales points and booth fees. With the increase of the cost of commercial real estate, personnel costs and logistics costs, etc.

The impact of business, traditional enterprise profitability is deteriorating, market card is inevitable.

It is no doubt that the various resources in the society, through the Internet, big data and other technical means, will achieve the efficient and high-quality allocation of resources by docking all kinds of resources of point to point.

But the core problems need to be solved are also very clear: open platform is the future of the development of retail enterprises; the joint operation of different formats, the ultimate experience, the socialization of tools, the simplification of processes, the facilitation of interactive payment, the diversification of interests and the sharing of core values will be the key to the success of O2O pformation.

However, the traditional mode of China's retail industry has been subverted in the process of asset securitization.

Internet + is not good news for retail business.

The advantages of Internet + are for those particularly competitive manufacturing industries.

On the basis of manufacturing industry, "+ Internet", the rise of manufacturing enterprises' direct business has brought great challenges to Suning, Gome and large business super enterprises.

In the era, it is not the profits of the retail industry that are eroding, but the destruction of the living space of the retail industry, especially the large business super businesses.

That is to say, if Suning tries to become an online retailing industry, Amazon, Dangdang and Jingdong are their rivals; Suning wants to become a department store, Wanda mall, and "one hundred" and "two hundred" of every city, and supermarkets are their competitors.

As for Internet banking, are Tencent, Alibaba, and Baidu not providing enough avant-garde? Besides, a series of private banks are competing.

There are wolves and there are tigers.

In fact, an enterprise that wants to do everything well except business concept can be treated as a capital account. How realistic is it for its sustainable development? Perhaps, because of the concept of "good", we can be optimistic about the stock of sunning Yun company, but we must not take too much of its actual profitability.

In short, it is hard to imagine how much room for development of traditional retailing.

The survival probability of large retail businesses in the future is not too high.

For entrepreneurs, our proposal is just a matter of fact.

Unless you sell overseas medical devices which are irreplaceable in the medical process, as agents monopolize their business rights, they can directly cooperate with hospitals in large orders, or retail products that are not suitable for express delivery, and do not need express delivery, so they must be sold in stores. It is recommended not to open new stores again.