China's Consumption Capacity Attracts International Brands: The US Centennial Dress A&F Opens Shop In Tianjin

American Apparel Company "abbedon and A&F" Tianjin The first store opened on the 19 day, symbolizing the classic American "Abbe clone" and "fee", landing in Tianjin with the new New York fashion. This is also the centenary year. brand Fourth stores in mainland China.

A&F, the full name Abercrombie&Fitch, is a clothing retailer founded in 1892 by David Abeklundby in Manhattan, New York. Its Logo is a milu deer, mainly selling advanced sports and travel costumes and supplies in the early years, and later designed for customers aged 18 to 22 years old. Casual clothes Assembly and accessories. At present, its products have more than 300 shops in the United States, and new sites have been established in other countries.

Since its inception, the brand culture of abbedon and Fitch is deeply rooted in the history of the United States and is famous for its excellent quality. Over the past 100 years, abbedon and Fitch have been well received by the famous visionary and leaders of the United States. President Theodore I, Kennedy, and the famous American Idols including Amelia Earhart, Hemingway, James Dean and Katharine Hepburn are loyal supporters of the brand.

In April 19, 2014, aberclones and Fitch launched a grand opening in Kerry Center, Jingan, Shanghai, and officially announced the entry into the Chinese mainland market. At present, the brand is in Shanghai, Chengdu, China. Qingdao Tianjin has 4 stores.

The landing in Tianjin is one of the most important strategies for the brand layout of abbedon and Fitch in North China. Mr. Michael Sken, senior director of A&F market and public relations department, said that Tianjin is one of the important cities in North China. It is a great pleasure to continue the way of life in the United States. The Chinese market is the most important driving force for the growth of the brand, so it will also be a key market for aberson and Fitch in the next ten years. In the long run, it is hoped that more than 100 stores including A&F and its Hollister will be opened in China.

With more and more international brands entering China, Chinese consumers pay more attention to international classic brands and unique consumption experience. Such brands expand their international attractiveness and begin to enter the Chinese market to expand their influence in China and even in the Asian market.

For abbedon and Fitch, the Chinese market is very important. Michael Sken said that with the vigorous development of China's economy, the consumption ability of Chinese shopping malls has increased rapidly. More importantly, the demand for quality of life of Chinese consumers has been further improved, and their attitude towards fashion has become increasingly significant and has a distinct personal style.