Bvlgari Continues To Invest In The Chinese Market Without Ceasing Its Brand Expansion.

Despite the decline in luxury consumption and the recent financial crisis in China, Italy's luxury jewellery brand BVLGARI Bvlgari said that the Chinese market in 2015 was "doing well".

Bvlgari is a company under the LVMH group.

Jean-Christophe Babin, President of the company, expressed confidence in referring to the situation in China.

He stressed, "Recent

The decline led to a decline in financial markets to last year's level.

There are 6.8% economic growth rates in China, and quite a few new customers have the ability to buy Bvlgari jewelry.

In this context, the brand will continue to invest in the Chinese market to open new stores and advertise.

Jean-Christophe Babin represents July and August.

The global sales volume was "completely flat" with the first half of the year, but he did not disclose specific data.

And a few days ago, Prada president

It also means that brands do not intend to close Chinese stores, and China's sales account for 1/5 of the group's total sales.

He pointed out: "not until recently, China has been regarded as a paradise, but until now, it is only a market worthy of attention.

We think the market will improve again, but how long it will last is still hard to come to a conclusion.

Despite the decline in luxury consumption and the recent financial crisis in China, Italy's luxury jewelry brand Bvlgari said the Chinese market in 2015 was "doing well".

Bvlgari is a company under the LVMH group.

Jean-Christophe Babin, President of the company, expressed confidence in referring to the situation in China.