Children Shoes Install Batteries, What Will The Effect Be?

The first product of "cloud technology" released by Chinese founder Kong Dejing, "cloud technology".

"And start the pre-sale.

This type

The biggest feature is to add a communication chip to access China Mobile's 2G network to achieve location and communication. Parents can identify the location of their children through supporting smart phone applications.

If there is no signal, the signal will be told at the last time.

Its chip and its solution are provided by MTK, and the cost is not low.

Kong Dejing disclosed that chip cost accounted for 50% of the price, and there is no big reduction in the future.

Cloud children safety shoes

On the other hand, in order to keep the shape of shoes out of shape, the shoe only chose a battery with a capacity of 300 Ma, with a duration of about 2 days.

In contrast, Nike Nike+ series equipped with motion tracking chips.

The battery life lasted for 2 years.

Kong Dejing believes that charging is not a big problem.

"We are installing a communication chip, and the power consumption will be larger."

He said.

In his view, the advantages of the function will offset the short board of the battery.

Kong Dejing said, as a child safety product, "the bracelet is too conspicuous, and the schoolbag needs to be carried at all times. Finally, we think we can do the shoes."

Its concealment is high enough and its scalability is enough. "

At present, the annual sales volume of children's shoes industry in China is about 3 to 500 million pairs. Among them, BELLE is the best seller, and tens of millions of pairs are sold each year.

Kong Dejing's goal for cloud technology is to sell 10 million pairs in two years.

However, due to the high cost of chips, and cloud technology to limit the price of shoes to 300 yuan, which means that each sale of a pair of shoes, cloud technology will lose 50 yuan or more, the initial large-scale burn can not be avoided.

Kong Dejing saved many ammunition for it.

In addition to his initial investment, his company completed angel investment in June this year, with a scale of tens of millions of yuan.