Aeffe Spa'S Moschino Changes Management To Try To Reverse The Situation.

According to the latest report from Milan, Aeffe SpA's two brands are expanding their workforce.

Corrado Masini has joined Moschino as general manager, and Lorenzo Panerai has been appointed chief operating officer of Pollini.

Aeffe executive chairman Massimo Ferretti said: "the new appointment represents an important evolution of the group's strategic plan, and will face the development of every independent brand in the future.

I believe that all two of them can perfectly integrate into us.

We are ready to take advantage of new opportunities to challenge future markets. "

Aeffe also runs Philosophy under the brand name of Alberta Ferretti and Lorenzo Serafini, and other brands responsible for production and serial releases include Emanuel Ungaro and C e Emanuel Puglisi designed by Fausto Puglisi.

In June, the company signed a multi-year production and global business license agreement with Jeremy Scott's clothing brand.

Masini was there.

She has a wealth of experience, including Giorgio Armani, Ballantyne and Citizens of Humanity.

He was also responsible for Geox recently.

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In Pollini, Panerai will manage and integrate industry platforms and resources to help all brands of footwear, leather products and accessories to develop.

Panerai has trained his professional skills in the Prada group. He used to be the director of the leather products Department of the company.

At the end of June, Alessandro Varisco resigned and Masini took over. At that time, it was in the period of brand growth and popularity improvement. All of these were closely related to the efforts of Jeremy Scott, the creative director. He helped the brand to bloom again and expected to further accelerate the development of Moschino in the world.