Mid Autumn Festival, National Day Holiday, Shoes And Clothing Shops Seize Golden Opportunity

Although clothing stores have business at any time of the year, they are not evenly distributed.

The franchisee operators should take advantage of the peak selling period of the industry to do a good job in sales promotion, which will make the sales of clothing franchisees achieve better results.

These sales peak periods are holidays.

So what should clothing franchisees do to promote sales during holidays?

The theme of holiday promotion depends on brand spirit.

On the whole,

Spirit is the core of garment enterprise management, and garment enterprises operate around the core of brand.

Of course, holiday promotion is no exception.

Therefore, holiday promotion must focus on the spirit of brand.

More importantly, the product function can be similar, but the brand spirit is often not learned by other garment enterprises. It is the accumulation of clothing enterprises in the long term development, that is, brand spirit often has a distinct uniqueness.

In the specific implementation, we should pay attention to the following two aspects.

First, the theme of holiday promotion should be unified with brand spirit.

Secondly, the details of holiday promotion should reflect the spirit of brand.

Holiday promotion, system planning is more important.

Generally speaking, some clothing enterprises have strong guerrilla nature and randomness in festival promotion, and the annual planning is not strong.

Of course, some small and medium-sized clothing enterprises can make use of their flexibility and decision-making concentration to achieve success in special events. However, the lack of annual systematic promotion can often not form resultant force, which leads consumers to not recognize the continuity and unity of brands.

First, make clear the purpose of holiday promotion.

Generally speaking, the purpose of holiday promotion is usually to rush sales, but not only that.

Some companies recommend just to consumers during the festival.

It is often bound with the old products to promote sales, the so-called "buy one get one" activity.

Of course, no matter what form it takes, the key is to understand its purpose. Only in this way can the holiday promotion get twice the result with half the effort.

Misunderstanding of "promotion = low sale"

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For a long time, holiday promotion often falls into a misunderstanding, that is, promotion is selling at a low price.

As a result, there will always be "full court half off", "buy one get one" and other new signs, and some products are selling specials every day, and do promotions every day. In the end, even if you do promotions during holidays, it will not play a big role in consumers.

The use of low price strategy depends on how high the price sensitivity is for consumers to choose similar products.

If consumers are not sensitive to price, even lower prices will not have much impact on sales volume.

Attach importance to the gathering of popularity

The management of clothing stores emphasizes the popularity of people, especially the direct contact with consumers in the stores. It is the most sensitive to the change of consumption demand. From simple reduction and discounts to creative creative sales promotion activities, all of them are trying their best to improve their popularity, raise Gao Yeji and improve their image.

People oriented heart

Only the "people-oriented" promotion means can promote customer satisfaction.

The image of goodwill, create a lively atmosphere of the store, so that customers are happy to come.

From the current business promotion methods, we can also see that businesses are gradually stepping out of the traditional way of giving profits to consumers, and making profits and quality, services and emotions in one body, consumer oriented, and focusing on business ethics and corporate image, creating higher economic benefits.

Holidays are the peak period of consumer spending. At this stage, clothing franchisees do a good job in promoting sales. They will get twice the result with half the effort and will bring great advantages to their business.