Yueyang Clothing Industry Is Seriously Affected By The Electricity Supplier How To Break Through?

Once, the small dragon city commercial city is the epitome of the commercial prosperity of the city.

Along the way, the small dragon city entity store headed by the clothing industry has been greatly impacted. The bustling scenes of the past have ceased to exist.

Over the past few days, a number of commercial gathering spots in the urban area have been found to be affected by multiple factors, such as the impact of the electricity supplier and the high rent.

The "red light" has been lit up in some stores, and even some shops have to withdraw from the market.

However, some clothing stores are still sticking to it.

Phenomenon: physical stores are generally bleak.

Xiaolong city is the most populous place in Yueyang, and it is the most popular retail business. In the 90s of last century, it entered the heyday.

Xiaolongcheng commercial city has been in operation for more than 20 years under this "halo". This clothing trade center has experienced the initial buzzing from the beginning to the present few people's interest.

From the main entrance to the two floor clothing area, it is found that some shop owners are playing with their cell phones or gathering together to chat. It seems that they do not regard business as a matter of fact.

The more we go inside, the more notices for "facade pfer".

Zhang Chunhua, 53, runs a 7 and 8 square meter shop on the two floor of Xiaolong city.

She said that she had been in Xiaolong city for 16 years, and 8 years ago, when the store had the worst turnover, she had 1000 yuan a day, but now it is hard to open all day.

Besides Xiaolong City, peanuts, Tai Ho, people and spring, friendship market and other shopping malls are also places where individual clothing shops are more concentrated.

In the afternoon of September 17th, seven or eight shops were interviewed randomly, most of the shopkeepers said.

The impact on business is not too small. If we go on, we will consider selling the storefront.

Not only is the traditional clothing industry affected, there are many others.

Couture.

Save the market: innovative ideas to retain customers

Although many clothing owners said that the real estate business is indeed affected by the electricity supplier is not small, which makes them feel the pressure.

But at the same time, in the survey, there are still some people who are always in love with the physical store, and some of them are willing to give up because of the unpleasant experience of online shopping and return to the embrace of the store again.

"Online shopping looks prosperous, but in fact, the rate of return is very high.

Many people are out of order because of physical objects and online propaganda. Virtual things are always less reliable than real products.

In the words of Li Rui, she is a "loyal party" in a physical store.

Anyway, anyway, I still support the physical store. I don't believe the physical store will die out.

In a small shop at peanut Mao, Faye Wong, a shop owner, is a young 85 - year-old beauty. She says the store is doing well, and many members are an important pillar of sales.

"All our stores are Korean Buyers, so there are many old customers who recognize the style and quality of our clothes.

In addition, members can get discounts for clothes here, so there are more customers.

In East mawling, a famous clothing supermarket named wow was made vivid and colorful. From time to time, middle-aged and old people entered the shop to pick clothes.

According to the salesperson in the store, the business know-how of the store is to locate the customers in the middle and old age group. Most of the clothes in the shop are carefully selected according to the taste of this group.

"First, the consumption habits of this group are more traditional, they do not understand and do not like online shopping, so that we are less vulnerable to the impact of the electricity supplier. Secondly, they are more likely to identify a shop and have strong user stickiness. Once we recognize the style of our store, they will not change easily."

Advice: be active and conform to the trend.

The advent of the mobile Internet, the emergence of the electricity supplier is the inevitable development of history, no one can stop this trend, want to hide you can not hide, want to escape you can not escape.

In view of the gloomy phenomenon of Yueyang's clothing industry, how to break through in the predicament, how did the physical store break through the difficulties?

They gave their own advice: "only with a positive attitude to conform to this trend, can we survive."

Professor Liu, a professor of marketing and marketing at Hunan Institute of Science and Technology, said that if the traditional enterprise or brand wants to be mutually beneficial with the electricity supplier, it must form a good integration mode with online sales and offline sales.

To do this, two tasks need to be done: first, break the boundaries between the network and the physical store, rely on the advantages of many brands of brand stores, comply with the advantages of e-commerce development, rapidly promote the development of brand names in the new field of e-commerce, and occupy the commanding heights as soon as possible. Secondly, the service in the physical stores should be improved. Customers can buy them directly in the physical stores, or participate in online preferential activities, and attract customers through offline experience and online preferential mode, so as to avoid the loss of customers.