Nike'S First Quarter Sales Grew By 30% To $886 Million In The Chinese Market.

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According to the recent announcement, the company's sales in the first quarter of fiscal year 2016 increased by 5% compared with the same period last year, which is higher than that expected by Wall Street analysts, partly due to the increase in the average selling price of the products and the strong performance of its Chinese businesses.

After the release of the earnings report, Nike shares rose 7.1% to $122.92 in post market trading in the New York market, as earnings reported earnings and earnings per share in the first quarter exceeded analysts' expectations.

In the 12 months ended Thursday, Nike shares rose 42%.

Nike is the largest sporting goods and footwear company in the world.

The leading position in the field, but in this field, Nike is not only faced with German competitors.

The competition pressure also needs to deal with some younger competitors, such as Under Armour Inc. and Skechers USA Inc..

Nike has always benefited from cultural trends that are beneficial to the company's products, such as sports footwear products and

The rise of consumers who do not need to wear work clothes to work.

In this quarter, the value of Nike's global orders, which is expected to be delivered between September 2015 and January 2016, has increased by 9% compared with the same period last year, down 11% from the same period last year, but 2% higher than that of the previous quarter.

Excluding the impact of exchange rate changes, the value of future orders increased by 17% compared with the same period last year, higher than the previous quarter's year-on-year growth of 13%.

Future orders do not necessarily reflect actual demand growth, but this index is highly concerned by analysts because analysts will measure the global demand for Nike products based on this data.

In the first quarter of August 31st, Nike's revenue grew from $7 billion 980 million in the same period last year to $8 billion 410 million.

According to Thomson Reuters survey, analysts had expected an average growth of 3% in to $8 billion 220 million.

In the quarter, Nike's sales to the Chinese market increased by 30% from a year ago to $886 million.

Nike's net profit in the first quarter was $1 billion 180 million and earnings per share were $1.34, up from the same period last year.

In the first quarter of fiscal year 2015, Nike's net profit was $962 million and earnings per share were $1.09.

According to Thomson Reuters survey, analysts had expected an average earnings of $1.19 per share for Nike during the quarter.

Gross profit margin rose to 47.5% in the quarter, compared with 46.6% in the same period last year.

Nike pointed out that the increase in gross margin was due to the increase in the average selling price of products and the continued growth of direct selling businesses with higher profitability.