Sports Footwear Retailer Finish Line: Turnover Is Not Up To Expectations, And Shares Have Fallen By 13%.

U.S.A

Retailer Finish Line announced its second quarter earnings. Its turnover was not as high as expected, and its share price fell by 13% to $21.49 per share in early trading.

Finish Line's second quarter revenue was $483 million, slightly below the expected $491 million.

The company expects earnings per share in the 2016 fiscal year to be US $1.67, which is also lower than the expected US $1.80.

Turnover has reached the lowest level, and the company attributed it to weak consumer demand after the second quarter.

Finish Line said its Messi department store still performed well.

Finish Line is repositioning and is expected to expand by 20% on the basis of existing stores.

Retro sneakers style products and

Brand sales contribute to the company's profitability.

The company emphasizes that it will try its best to increase profit margin.

They pointed out that over the past year, consumer trends and tastes have changed a lot, and their demand has shifted from performance oriented to leisure oriented.

Sam Sato, President of Finish Line, said: "the most important thing is that we should be able to abandon the strong platform and inventory products a year ago, instead of focusing on the retail business.

We feel good. We have completed the pformation. "

However, it is clear that the bottom of the company is still concerned about the performance oriented goods, which is not needed by the reformers.

The company said it will launch a brand new campaign in the next few weeks. A famous two NBA star and a famous hip hop artist will attend the event.

Mr. Sato said: "on product lines, we are optimistic about the current schedule for the current fiscal year.

Our leading brand positioning and style are all right.

For Nike, this year's brand new Air Max 2016, Nike

We will also produce several different styles of products, and we will get the franchise of Air Max and popular Roshe Run.

Retro and leisure sports will continue to be driven by products like Air Huarache, and N

E and

A new generation of products will continue this style.

Finishline is the leading sports brand footwear and apparel retailer in the United States. It was founded in 1976. It mainly sells sports shoes and sportswear, including NIKE, Adidas, Reebok, Puma and so on. It also provides sports fans with souvenirs for sports events.