6 Cross Border Internet Buyers Said They Would Buy Clothes First.

Cross border shopping online is booming.

Nelson's "2015 cross-border online shopping and consumption report" released today shows that shopping overseas through shopping websites has become the main channel for Chinese people to obtain foreign goods. This proportion exceeds other ways, such as online purchasing, buying pure imports in domestic stores.

Among them, the three most popular categories of consumers in the sea are clothing, beauty care products, handbags / Backpacks, and the complete category and high safety level become the two most important criteria for consumers to choose shopping websites.

Nelson, director of electronic research, Li Li, said to the south that there are two very striking characteristics of the current cross-border shopping crowd: first, education is very high, almost 72% are all above undergraduate education; second, the monthly income of households is relatively high among the whole residents, and the average family income is 13 thousand and 500.

These two characteristics support their ability, and have enough vision to purchase superior products from abroad to improve their quality of life.

Although the frequency of cross-border online shopping is lower than that of online shopping in China, the price per single passenger is more than 1200 yuan, much higher than that in domestic shopping.

According to the report, 60% of consumers said that the first choice for overseas shopping in the next year is to buy clothes; 53% of consumers choose beauty care products in the next year's cross-border online shopping, and 44% of consumers want to buy handbags / backpacks.

Other popular categories include shoes, food, electronics, health food and health products, maternal and child products, household or kitchen utensils, toy books, etc.

It is noteworthy that, on the whole, the percentage difference of cross border online shopping consumers' willingness to purchase different commodity categories is not large.

Nelson analysts said this means

Maturity is rising, and people's demand for cross-border shopping is more and more diversified and diversified, not just limited to three categories: traditional mother and baby, beauty makeup and health care.

Therefore, providing a complete range of Internet platforms will provide consumers with the best convenience.

Nelson analysts pointed out that with the further improvement of cross-border shopping maturity, the competitiveness of the whole category of sea purchase platform will be significantly stronger than that of cross-border e-commerce websites with flagship products and explosions.

The report shows that 41% of consumers prefer "

"The way of overseas shopping and shipping, and when consumers do not understand the difference between overseas direct mail and bonded shipping, this proportion will increase to 46%, which is far more than" bonded delivery "and"

And other ways.

CEO, Zeng Bi Bo, told reporters in an interview with Nandu reporters that consumers are inclined to overseas direct mail, first because they can control the quality strictly from the source, avoid the phenomenon of unpacking in the freight pportation, and stop counterfeit goods. Two, we can control the logistics time and efficiency.

"The Internet platform that can purchase overseas goods conveniently and safely can help consumers save time and the cost of trial and error. In order to ensure the safety of overseas products, the international port logistics system has been built up, and the" overseas direct mail "has been established.

Nelson analyst explained that, because of the complexity of cross-border shopping process, the vast majority of consumers do not understand the details of the process, there is a high learning cost, and "overseas direct mail" is fast and safe, which greatly reduces the consumer's sea purchase threshold, becoming the most popular choice for consumers at present.