Where Is The Guide Value Of 3000 Yuan Per Month?

What's the maximum value of a monthly salary of $3000? Many people begin to test this proposition. This includes the former Ali executives Yu Guan (Luo Wenjun) and his business project contacts. The designer women's clothing brand Shi Shun is one of the first batch of partners. In May this year, the number of online fans has reached 99001, and the performance of offline stores has increased by 48% compared with the same period last year. There is also a real Jiangxi agent who has access to customers. In June, the performance of Nanchang one store increased by 113.6% over the same period in April.

What is it? Founder Yu Guan has positioned it as a full channel innovative retail tool based on mobile Internet. "Standardized products rely on the deep supply of single product and quick response supply chain, but the participation of people in the entire consumption process is not important. We define it as" retail industrialization ". Amazon is one of the most successful companies. And the department store selling clothing and golf equipment is more human warmth because of the link between people. "Yu Guan told reporters at the visit of the company." compared with Amazon's matching of goods and people through data and algorithms, the offline retail terminal is more dependent on the role of people. The temperature has, but the accuracy, efficiency and service scalability are not enough. To maximize the value of human resources and help upgrade the services of offline retailers, this is the starting point for customers.

"Where consumers are going, we should go where", from this point of view, the retail terminal mobile is imperative. In accordance with the business logic of Yu Guan, the customers moved to the Internet. In this process, the customer has done two things: first, the electronic products, the electronic products are distributed from the headquarters to the terminals. The source of the goods in the virtual "field" is no longer restricted by the space of the offline stores, and online and offline together construct a three-dimensional commodity structure. In the future, this platform may also introduce other brands of commodities.

As the derivation and supplement of centralized service mode of offline retail stores, mobile Internet platform has increased the opportunities of commodities, shopping guides and consumers in fragmented time and activities, and also made the services of shopping guides and stores more diversified. "Retail industry is a human industry, and it is an industry that makes consumers happy and happy." The three branch of Ito's Yang Fu Tang was mentioned at the joint network conference in April this year. The offline retail ecosystem supported by mobile Internet technology integrates all kinds of species, and we only need professional people to do professional things.

The next is the electronization of people (consumers and Shopping Guides), which is different from that of today's department stores. The electronic consumer portrait will be more accurate. "The mobile retail terminal is still dominated by people coming to the store from offline stores," said the head of a regional retail business. Compared with a new Tmall, it seems more practical to circle its own customers through mobile Internet tools and make the consumers' social circles at the bottom of the stores.

The electronic shopping guide is one of the most important plates of customers. "If there are no people at retail terminals, the most important thing is to store goods in front of consumers", Yu Guan said. In today's department stores, most brands do not even choose their own guides for their offline stores, and let department stores take the place of recruitment. "Under 35 years of age", "high school education" and "monthly salary of 3000" can basically be applied to all brand purchase ads, and the "shopping guide experience" will provide extra points for applicants during the interview, but department stores and brands do not have care "experience" related to the brand.

"At this stage, the retail industry is guided by sales, guided by purchase, focused on purchase, and not guided by services. In the future, goods and services can be cut and services can be realized. We can pay for goods and pay for services, "Yu Guan said. On the basis of the shop platform, the customers are linked with shopping guides and consumers. "Entities should strengthen the ability of scene reconstruction to provide a set of demand solutions for customers, especially high-end customers. Take seaside vacation as an example, from the swimsuit, this commodity can be derived from "candlelight dinner, beach BBQ, field camping", and the head of the regional electricity supplier of a physical retail enterprise also confirms the above views.

In the future, the upgrading of consumption, goods and services will be redefined. Mobile Internet mode Organizational change will be the most disruptive way of reform. In this process, human factors will be magnified indefinitely. The shopping guide to the customer service platform starts from outside the store. The operation flow of the shopping guide shows that the shopping guide is asked to welcome guests, and shops are encouraged to shop outside by encouraging consumers outside the shop to try on new clothes. For customers who have intention to purchase but do not order, the guide will recommend two-dimensional code and discount activities to consumers.

The data from QQ were similar to those listed in the first batch of companies that contacted customers. Green box "This kind of retail brand with its own Internet gene also has a traditional professional shop brand like" Ying Ying "and" Bosideng ". These brands have been trained by offline stores, and have been motivated by various incentives. This is not just because of the negotiations between customers and brands, agents, but the transformation of offline retail enterprises is imminent. By the end of June 2015, Boston's performance report showed that the company's performance fell by 23.61% over the past five years. Bosideng The first decline in annual revenue is also the most serious decline in net profit since its listing. Gao Dekang, chairman of Bosideng, said in an interview, "if the performance of offline stores is not good, it is inevitable to optimize the liquidation. The Internet, especially mobile Internet, has brought many opportunities to traditional retailing. Store manager and shopping guide are the most important part of the offline retail chain, the most direct feeling of market pressure, and the breakout of new retail business is also needed. In September this year, Bosideng launched 11 stores in Shenzhen to conduct in-depth practice on the project. In this project, Bosideng set up a generous reward mechanism for the store manager and shopping guide. In a week, add more than five digits. In the September 25th activity of 99 yuan kill down clothing, 90 products were sold out in three minutes. This is the first online activity after Bosideng and QQ cooperation, guided by shopping guide, with 99 yuan special price down jacket as the breakthrough point of online drainage, and upgrading the rate of repeat purchase and joint rate. This is a successful practice of porting Internet marketing to physical stores.