H&M Has Three Things To Do, Do You Know?

In 2015, H&M plans to open 400 stores throughout the world, a large proportion of which are concentrated in Greater China and North America.

Last quarter,

One of the first stores in Taiwan and Macao has been opened one after another. It will open stores in India and South America in October, while providing e-commerce in Switzerland and Russia.

H&M also plans to open online shopping platforms in Ireland, Japan, Greece, Slovenia, Croatia, Estonia and Lithuania before 2016.

In addition to spokesperson Beckham's latest H&M lingerie advertisement, as usual, there has been heated discussion. The H&M make-up series, which has been preheated since the beginning of the year, is finally in the world.

This series of 700 beauty tools including lipstick, nail polish and eyeliner has landed on the North American official website in September 17th and will be open to sale in 700 stores worldwide in October 1st.

This series of makeup continues H&M's fashion and high performance price ratio. Its retail price is between 2.99-24.99 US dollars (about 18-150 yuan).

From the already published product illustration, whether the exquisite product packaging, or the rich product line including cosmetics, beauty tools, skin care, bathing and hair care products, can produce a great attraction to consumers.

In the latest earnings report of H&M, the fast fashion brand announced that it would push the make-up series to more markets, adding 42 from the past 28 countries (but did not publish specific countries). This is also consistent with the strategy of H&M expanding its stores over the past year.

Up to now,

There are 3675 stores in the world, but the CEO Karl-Johan Persson of the Swedish fast fashion company has no intention of stopping the pace of expansion. This month, Persson announced that it had to open 240 stores in the world in 2015 and calculate the remaining days of the year. The frequency of H&M's opening up and the three meals per day were consistent.

The natural performance of H&M in supporting the world map is that its performance is red. According to the latest report released in H&M9, the company's net sales amounted to US $5 billion 450 million in the first quarter, with net profit of US $628 million, an increase of 19% over the second quarter.

According to fashion website Fashionista, in addition to launching a new line of make-up products, H&M is also planning to launch a new sub brand. At present, H&M also owns three sub cards of COS, Monki, &Other Stories and Weekday, and the brand of the newly launched brand will have a completely new concept which is different from the former.