Superdry Luxury Brand Starts Business Expansion In China

Superdry officially entered the Chinese market.

The luxury brand of British Supergroup group recently held its first event in Beijing.

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This represents the formal completion of a joint venture between Supergroup group and Heji international group to develop Superdry brand in China market.

The cooperation agreement between the two sides lasted for 10 years, requiring the two sides to share 18 million pounds.

Forehead.

In bilateral cooperation,

It will provide knowledge of the Chinese market and consumer demand, while the Supergroup group will provide professional knowledge of marketing and sales.

The two sides have great hopes for this cooperation.

They say the retail market in China is estimated to be as high as 351 billion dollars.

Heji group has 3000 stores in China, which makes it very familiar with the market.

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