How Can Brand Underwear Store Be Opened?

Whether you are a fresh college graduate or are you looking for new opportunities to start a business, opening a brand underwear store is your best choice.

Brand underwear

This is a very good idea. The reason why this industry is good is mainly because women, as the main force of consumption, will replace underwear very frequently, thus bringing consumption, which is very profitable. But opening brand underwear stores need to be cautious and pay attention to some problems.

1. brand name underwear store knowledge: underwear brand name must be easy to call, easy to remember, smooth and loud, experts say: good name is 10% of the success factor of the brand.

2., the brand culture and concept of brand underwear stores should be advanced, practical and guided by the operation of enterprises.

3. brand clothing store's clothing style: clothing should be able to highlight fashion, clean and clean.

4. open

The corporate image system of franchisees should be unified, eye-catching and standardized.

Here, I would like to focus on showing props.

Relationship with business performance: the display props of the unified supply of the company, because of the manufacturing standards, strict, image and regularity, can be placed in the store where the franchisees are actually operating, which can play a larger role of psychological suggestion. It is a false, but very important, and can not be neglected, a carrier that conveys brand awareness and unique brand ideas.

Customers in this brand props and clothing environment are more likely to be stimulated by an adequate and stronger desire to purchase.

It plays a more important role in improving franchisees' business performance.

Therefore, if conditions permit, we should try to display the props provided by App Co.

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The number of clothing shops purchase includes multiple parties, such as the amount of purchase, the type of merchandise purchased, the type and quantity of a single commodity, etc.

A simple way to determine the amount of purchase is to add up the total operating cost of your entire store (including store rent, artificial electricity and water, tax, administrative expenses, etc.), and divide it by profit margin, and the data is the amount you need to purchase every month.

For example, your total operating cost is 5000 yuan, the average profit of products sold is 200%, so you need at least 2500 yuan of goods, because 5000/200%=2500.

In that case, you can just balance your income and expenditure.

If you only get 2000 yuan.

If you sell these goods in a month, your profit will be only 4000.

It's not enough for your expenses.

Clothing stores should have as many kinds of goods as possible, because you need to give customers all kinds of products.

When you have a certain understanding of customers, you can lock in certain kinds of products, because funds are always limited. Only when you concentrate your funds on a limited variety, can you get a large quantity of individual products and ask wholesalers to give lower wholesale prices.

When you lock certain kinds of products, the number of individual commodities can be divided into display quantities, inventory quantities and turnover quantities.

The quantity of display is the quantity you put on the rack. The quantity of stock is the quantity of goods stored in your warehouse. The turnover quantity is the actual quantity shipped during the two purchase period.

From the conclusion drawn by managers with many years of experience, at least 3 of each single product can maintain a relatively benign turnover of goods.

When you get into a product and sell well, you will need to replenish the product very quickly. This is no longer a matter of time and money.

And when you do not replenish the goods, you have to watch the customers leave with disappointment.

But if you enter 3 identical products, other products will probably need replenishment during the sale of the 3 products, so that you can replenish the goods one time at a time to improve the efficiency of replenishment, thus saving the replenishment expenses.