The Strategy Of Maximizing The Profit Of Garment Purchase
In business, business is the process of buying and selling goods and earning the difference. But it also involves a lot of knowledge. It takes clothing stores to purchase goods, how to determine the quantity, quality and type of clothing stores, how to determine the proportion of clothing store funds and liquidity, when to replenish goods and how to determine the quantity of replenishment, as operators should know.
Next, we will introduce these basic knowledge of clothing store purchase to you, hoping to inspire some small operators who have just started.
At the beginning of the shop, most of the operators did not want to press too much goods, so they would choose only a small part of each commodity as a sample, and gradually understand the market demand of consumers through samples.
If the goods are found to be in great demand, they will decide to replenish the goods because it is relatively safe and risky.
But there is one drawback in this way, that is, when you buy a single product from a wholesaler, no one is willing to give it to you, even if it gives you a much higher price than the wholesale price.
In this way, the higher purchase price plus profit of your product will inevitably result in your price being uncompetitive, and many customers will give up the purchase, which virtually interferes with your judgement on the market prospect of this product.
So before you do, you need to have a thorough understanding of the needs of the customers, and have absolute confidence in your choice of goods. In the process of buying clothes, the wholesalers will give the wholesalers enough sincerity and confidence to strive for a good wholesale price for themselves.
There are two factors that affect wholesalers' support for you: the first is your first time.
Stock purchase
Amount, if you first purchase too little, wholesalers will think you do not have the strength, or you lack confidence in his products; second is the frequency of replenishment, if you often go to the wholesalers to replenish goods, even if the number is not large, but wholesalers still think that your goods turn around quickly, can bring long-term benefits for him.
The wholesaler's support for you will be announced as soon as new goods are available, and he may adjust the price automatically when he comes in next time.
And if wholesalers think you are an important customer, they will generally tell you that they are selling well in the near future. Knowing these quotes will make you more accurate in judging the market and customers.
The number of clothing shops purchase includes multiple parties, such as the amount of purchase, the type of merchandise purchased, the type and quantity of a single commodity, etc.
A simple way to determine the amount of purchase is to add up the total operating cost of your entire store (including store rent, artificial electricity and water, tax, administrative expenses, etc.), and then divide it into profit margins.
data
That is the amount you need to purchase every month.
For example, your total operating cost is 5000 yuan, the average profit of products sold is 200%, so you need at least 2500 yuan of goods, because 5000/200%=2500.
In that case, you can just balance your income and expenditure.
If you only get 2000 yuan.
If you sell these goods in a month, your profit will be only 4000.
It's not enough for your expenses.
Clothing stores should have as many kinds of goods as possible, because you need to give customers all kinds of products.
When you have a certain understanding of customers, you can lock in certain kinds of products, because funds are always limited. Only when you concentrate your funds on a limited variety, can you get a large quantity of individual products and ask wholesalers to give lower wholesale prices.
When you lock certain kinds of products, the type of a single product.
Number
It can be divided into display quantity, inventory quantity and turnover quantity.
The quantity of display is the quantity you put on the rack. The quantity of stock is the quantity of goods stored in your warehouse. The turnover quantity is the actual quantity shipped during the two purchase period.
From the conclusion drawn by managers with many years of experience, at least 3 of each single product can maintain a relatively benign turnover of goods.
When you get into a product and sell well, you will need to replenish the product very quickly. This is no longer a matter of time and money.
And when you do not replenish the goods, you have to watch the customers leave with disappointment.
But if you enter 3 identical products, other products will probably need replenishment during the sale of the 3 products, so that you can replenish the goods one time at a time to improve the efficiency of replenishment, thus saving the replenishment expenses.
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