Buying Shop: Building A Garment Production Ecosystem

In the era of big data, the real economy seems very easy to make a mess of itself. Whether it is to insist on data results to open a business, or to guide consumers according to their own preferences? It becomes the key point of tangling the real economy.

In the fashion circle, the buyer shop seems to be a pitional link between the Internet and the physical store. Starting from the buyer's preferences, it helps to form a self running ecosystem by draining the surrounding environment with the help of the surrounding environment, thus becoming a new way of survival for the buyer's shop.

Recently, dust has come to the former director of TOPSHOP to talk about the secret of the success of fashion brands. This kind of high power character Sharon is also the direction of dust exploration in the future, which can be bought and eaten, but "fashion literacy" should be the three element of the future buyer shop.

In the era of big data, it is really a heterogeneous group. It does not take the market as the guidance, but takes the owner's taste as the orientation.

Nowadays, when consumers control the power, buyer shops have the right to choose consumers and filter customers who are not "right".

For not entering Taobao, Tian Ge, one of the founders of the shop, has its own consideration. "It's hard to get quality experience on the Internet in terms of high quality clothing and accessories."

He believes that the buyer's shop is a "middle zone", which has both the effect of physical store wear and the high price of shops. It is the fastest way for people to get their favorite products.

At present, the dust buyer's shop brings together the clothing and accessories of the domestic independent designers. This fame has attracted some people's flow for the physical store, but this can not make the shops form a long traffic volume.

Dust is a bit of a trick in site selection. The main business of shop founder is accessories production and research and development, placing the physical store on the side of the company, so that the soft part of the shop starts from cloth art, and all decorations can make people feel the fabric's craft, flower type and texture.

Tian Ge told reporters, "surrounded by intensive clothing factories or clothing companies, it is very easy for insiders to come in and go wrong, and there is always a lack of good quality in China.

In the store, it may attract them in a flexible way, maybe they will become a business cooperation intention. Such a venue can be pformed into a business platform, which can cut down some costs and form a virtuous circle.

Around the dust, V IP shops, which are well-known brands, are "big customers" with tens of thousands of dollars in consumption capacity.

Its influence can attract guests to shop through the window.

On the other side, the buyer shop opens up a large area to make a simple meal, so as to be an expert in interior space.

Tian Ge is not worried. He thinks that good quality products and comfortable and relaxed environment will really spread the word-of-mouth of the shops. "People who make clothes are fond of free and unrestrained activities. They can't stay in the office every day, and this comfortable environment allows them to move to a place where they are familiar with the scene, such as fabric and clothing.

Over time, it will naturally spread word of mouth.

It is understood that this arrangement not only thinks of the insiders, but also thinks of family trips. If a family sometimes goes shopping, the husband does not want to go shopping. He can have a drink in the simple dining area.