Do You Know The Way Women Wear Franchises Run?

Women's wear industry has always been one of the most promising industries in the market.

Many investors see business opportunities, they want to get a share in the industry, but many investors who first contact women's clothing industry do not know much about the market of women's clothing industry, nor do they have a clear goal for the operation of women's clothing stores. This is very easy to cause the failure of operation.

Then Xiaobian will take stock of women's franchisee's business skills, so that novice investors at the moment.

The first element of the success of traditional women's clothing stores is location selection. For clothing stores, shop address selection directly affects long-term business performance.

District is king. In the big cities, the rent of gold shops can be fry up to millions, and the effect of geographical location on the success of clothing stores can be considered.

In addition, the rents of peers are always more expensive than elsewhere.

As a saying goes, people should be low-key and do high work.

Shop is also the same, must be high-profile publicity, no publicity, no attention, no one noticed, business is not good, traditional times rely on word of mouth, by issuing business cards, leaflets, now many girls shop are willing to do some magazine advertising City, in the local BBS do flag advertising.

Good shops should be publicized.

In order to make the customers feel that the goods are abundant, some shops can not get in, and if they can't get in, they simply will not go in.

Women's clothing store display is concise and generous, and the design of passageway is smooth and unintentionally circuitous. There are friends in order to let customers appreciate more products intentionally, but the effect is not good.

Display enables customers to be clear at a glance and easy to select.

Clothing stores usually wear side and side hangs.

Try not to be ingenious. Some customers spend a few minutes to take them down. Who has this patience?

The stalls are cheap and cheap, but there are so many people buying so many people who put up stalls. What is the reason? Not because the things on the stalls are cheap, but when people buy the stalls, the psychological hint is that it was originally worth 200 yuan, and I bought it only 20 yuan.

This shows.

Buying is not a commodity, it is a psychological suggestion and a sense of satisfaction. A shop can provide customers with satisfaction beyond the price of goods, so it is easy to succeed.

For example, sending small gifts, large discounts, special privileges for members, etc.

What kind of shop is authoritative?

Succinct, orderly display, uniform price, salesperson professional, equipped with POS, cash register, computer ticket.

The first few are abstract concepts. A little attention can be made.

But such a shop will feel like a franchised store. It can be trusted to buy reassurance. Customers can bargain less, and goods can be sold at a price.

If the economy is not allowed, you have to do at least, decoration is concise, the display is neat, the salesperson is professional, otherwise it is equal to the stall placed in the shop.

80% of the turnover is generated by 20% of customers. What does it mean? Old customers are the main force of store sales. The focus of women's clothing stores is to maintain old customers. The development of a new customer is 3 times the cost of maintaining an old customer, but the economic benefits are very low, so we must try our best to not lose old customers.

There are many ways to maintain the old customers. The common one is membership system. The members of a certain store enjoy the discount that others can not enjoy. The cost of maintaining old customers is sometimes just the cost of a phone call and a text message, but it strengthens the position of your store in their hearts.

There are also relations between different old customers, which are very subtle.

Some stores divide customers into gold medal members and Silver members, VIP and diamond VIP. These methods are used by many stores, and successful shops are more familiar with them.

One

The degree of specialization of franchisees determines his status in the minds of consumers.

Every guest is a shirt seller. The king of nine sells the trousers. The strong is the jacket, and the clothing brand is the same for the clothing store. When it comes to buying something, it reminds us of what store to go. This is the effect of the professionalization of the clothing store. Now we open shop not to pursue the big and the whole, but to pursue a kind of thing to achieve the ultimate goal, and then occupy the consumer's mind.