Japan'S Clothing Market Is Still Full Of Variables And Will Not Be Bought.

Since last year, Japan's consumption tax rose from 5% to 8%, Japanese consumers began to be cautious in spending, but they were willing to spend a lot of money on some special items.

These special items include clothes that can be worn for a long time, or really really interesting and unique designs.

Besides, people's shopping is in a doldrums, and investment is turning to travel or other activities. The proportion of young people going out for weekend shopping is also decreasing.

Unlike cautious domestic consumers, the number of people who visited Japan in August increased by 63.8% over the same period last year.

The number of tourists choosing Japan as a destination continues to rise. They have also become a booster for Japanese retailers.

But on the whole, the clothing market is still promising.

"We have a lot of sales from inbound consumption, but at the same time, our Japanese consumers are also increasing compared with last year."

Miyako Sekimoto, fashion director of Matsui department store Ginza.

Sekimoto said that Japanese brands such as Taro Horiuchi and Akane Utsunomiya have improved their performance. Some of the designers' works have seen objective orders in New York and Paris in recent months.

And Japanese designed and locally processed clothing for Japan and abroad.

They all have good attraction. When people buy clothes, they always ask "whether they are produced in Japan".

The fashion week of Tokyo opened in October 12th.

Under the aura of New York, London, Milan and Paris fashion week, the 6 day Tokyo fashion week is at a low profile.

Even though the international macroeconomic situation is still chaotic, designers attending the Tokyo fashion week still have confidence in business, especially for China.

Looking at the brand name list of Tokyo fashion week, it is found that besides the famous Japanese designers such as Funakoshi Bota, Jiangjiao Tai Jun, Onokazu, and other famous Japanese designers, there are also some brands from other countries. Among them, the names of the 5 designers under Fashion Hong Kong are particularly interesting.

Fashion Hong Kong is the Hongkong Trade Development Council.

He Yuchai, He Shanheng, Lin Yongling and Zhang Guowei have five Hongkong fashion designers specially established for participating in Tokyo fashion week.

In October 14th, 5 Hongkong designers will join hands to present the fashion show. In addition to introducing the latest 2016 spring summer series, the Fashion Gallery promenade will also be set up in Tokyo for buyers to get in touch with designers after the show.

All these signs indicate that the Japanese economy is in urgent need of external potential energy.

When Japan's domestic economy is losing its vitality, it is necessary to increase international trade activities as a stimulus measure.

From the economic data, Japan's gross domestic product (GDP) shrank by 0.3% in the second quarter, and personal consumption also fell by 0.7%.

Designer

That's one of them.

At present, he has 45 sales outlets in the world, and he will add 10 more next. This will give him more thought to consider whether it is worthwhile to bother to attend the late fashion week in Japan.

For designers with international resources, the Tokyo fashion week is a bit of a chicken rip apart from letting domestic consumers take a look.

"The global market is changing faster and faster, and buyers will use the budget as early as possible."

Ezumi said.

According to Noriko Sakai, sales director of White Joola, a Japanese clothing company, the Japanese fashion show is now showing the polarization of growth.

On the one hand, the number of fast fashion brands entering Japan is increasing, and these brands often perform well because people do not need to pay large price to buy products.

On the other hand, people are looking for products of high quality and more expensive.

The best seller is either a unique fabric or a functional product that is easy to wash or sweat.