Belstaff4200 $10000 Online Fraud Lawsuit Succeeded.
Belstaff, a British luxury brand, has won more than $42 million in compensation for online fraud cases in the US.
this time
juridical action
In just 4 months, Elena Mauri revealed that the largest 20 sale sites in the defendant had been stopped and the websites that were still in operation would be banned at the same time.
MarkMonitor Ihc., an online brand protection company that works with Belstaff, detects 3000 websites selling fake Belstaff products, over 800 of which are managed by one person in the mainland of China.
According to the documents of the New York district court, the 676 websites that were prosecuted mainly sell classic products such as leather jackets and coats, which are counterfeited by Belstaff brand.
Belstaff CEO
Gavin Haig
And Elena Mauri, director of legal affairs, pointed out that e-commerce is the main driving force for brand growth and will continue to be implemented in the future.
Zero tolerance
"The policy spares no effort to take legal action against the sellers, in order to safeguard loyal customers and the hard won 91 years of brand inheritance.
Founded in 1924, Belstaff was bought by the Swiss luxury group Labelux Group GmbH in 2011. The Labelux Group GmbH 2014 was integrated by the Joh. investment company Joh. A. Benckiser, the parent company's German investment group. The four luxury brands originally owned by the company were integrated into the luxury sector established by the new company.
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