CHIC2015 Autumn Show "Smart Fashion" Apparel Industry Is Gathering To Show Scale Effect.

　　 Zhili: smart fashion, equipment first, push the new image of cluster.

During the autumn exhibition in CHIC2015, many enterprises in Zhili were weaving Children's wear "Regional brand appearance, including the cloth dress grass, this child king, open MENOIR, Linglong baby, Tian Guo Guo, Ya Meng pie and other brands.

Speaking of the theme of "smart fashion" at CHIC2015 autumn exhibition, Yang Jianping, President of Zhili children's wear Association, said: "intelligence itself is synonymous with high technology and new fashion. From the textile industry and the entire traditional Chinese industry, innovation and transformation has become the trend leading, and the development of highly functional and experiential products has become an interpretation of new fashion."

In order to realize the intelligent upgrading of children's clothing in Zhili, in recent years, many enterprises have upgraded their equipment in upgrading. This is also a major manifestation of the progress and upgrading of the children's clothing industry in Zhili. Yang Jianping said that there are two main aspects of the investment in the enterprise's intelligence promotion. "In hardware, since 2010, we have gradually introduced highly intelligent and efficient computer sewing machines, automatic bed cutting machines, CAD typesetting machines and other new high technology equipment. The use of" machine instead of artificial labor "has not only greatly increased our labor productivity, but also reduced labor costs.

Yang Jianping also said that on software, Ya Meng faction insisted on building a stable backbone team, and constantly improving staff benefits and benefits. According to him, the company's salary increased by 20% per year. In terms of talent absorption, Ya Meng faction is also actively cooperating with colleges and universities, constantly injecting fresh blood for enterprises, and bringing in new talents while retaining existing talents. Yang Jianping said, "constantly improving the talent League is an important topic for the survival and development of the children's clothing enterprises in Zhili.

　　 Wenshang: brand clothing, Wenshang manufacturing, new development of cluster

The clothing industry cluster in Wenshang County is dominated by brand subcontracting enterprises. The CHIC autumn show has 14 garment enterprises and 1 electric business enterprises. The main products are business clothes, casual wear, sportswear, Arabia robe, children's wear, Down Jackets Mainly yarn. The exhibition hall has a total area of 310 square meters. The exhibitors have close cooperation with famous brands at home and abroad, including UNIQLO, ZARA, Adidas, CK, GUESS, Nike JACK&JONES, and Jin Ba, Li Lang, Hai Lan's home, Bosideng, XTEP and so on. The exhibition's own brands include ALBAI, Chen Zi, Claudius, Ju Jin, TSE Wen, and ice lovers. Among them, ALBAI Arabia robe has a market share of 15% in the global middle and high-end Arabia gowns.

As an excellent apparel industry cluster in China, Wenshang has introduced a series of policies and preferential conditions in support of the development of local garment industry in recent years. Zhang Laijin, director of the economic and Information Bureau of Wenshang County, said: "in order to promote the rapid development of the clothing industry in the county, our county has issued a series of supporting policies on promoting the development of industrial economy and promoting the development of the industrial economy in a series of supporting policies. The government has given policy support and financial incentives from the aspects of industry adjustment, industrial upgrading, technological transformation and innovation, talent introduction, brand building, market development, and park construction, so as to promote the sustained and healthy development of the clothing industry in our county.

Taking part in CHIC is also an important measure to enhance brand image and comprehensive competitiveness of Wenshang garment industry cluster. Wenshang County organizes and participates in the exhibition for CHIC exhibitors in a unified layout, unified decoration hall and subsidized exhibitors' exhibitors' fees. During the exhibition, we will promote the overall strength and scale effect of Wenshang clothing industrial cluster through circular propaganda and publicity brochures. On the 14 day, a famous Chinese leisure clothing manufacturing city, Shandong Wenshang promotion conference, was organized to lead the large garment enterprises to negotiate with the garment enterprises in Wenshang to promote the brand image of Wenshang.

　　 Shaoxing: Textile capital, the hometown of textile, writing new ideas of cluster

The Shaoxing Municipal Committee of the China Council for the promotion of international trade is a local branch of the China Council for the promotion of international trade. Currently, there are more than 3000 member enterprises. According to Shaoxing Trade Promotion Association Hu Chunqin introduced: "this exhibition has nearly 50 enterprises to participate in the exhibition, the total scale is about 1000 square meters. Among them, there are about 20 brands, men's brand, Kell, Moorhouse, the brand of women's clothing brand created by the new leaf foreign trade, and the brand name of the children's clothing, such as MISTIC, and the brand of children's clothing.

As the leading industry of Shaoxing's exports, the textile industry is known for its "Shaoxing manufacturing". In 2014 1~8, the total export volume of textiles and clothing in Shaoxing amounted to 13 billion 110 million US dollars, accounting for 65.7% of the total exports of the city, and the export of textile yarn fabrics was 10 billion 10 million US dollars, accounting for 76.4%, while clothing exports were only less than 3 billion 100 million dollars. The traditional "hate cloth is not ready to wear" situation still exists. How to transform "made in Shaoxing" into "create in Shaoxing" has become the first problem to be solved in Shaoxing garment industry cluster.

Faced with this problem, many enterprises began to break through and save themselves. First, product innovation, garment enterprises no longer satisfy the simple imitation and duplication. Many exhibitors in Shaoxing have brought new products, new flower patterns and new technologies independently designed and developed. The two is brand innovation. Many enterprises, besides registering clothing brands in China, extend their tentacles to foreign countries. For example, Shaoxing new leaf Foreign Trade Co., Ltd., its brand name MISTIC is a trademark registered in France. Brand export is used to replace the traditional OEM export, which greatly improves the added value and profit margin of products. The three is mode innovation. Through brand building and expanding brand effect, with the help of factory outlets and franchisees to open up the domestic market, it has become a positive attempt for many exhibitors to deal with export pressure and adjust the structure of the two businesses. However, in the era of "online shopping by the whole people", the electricity supplier mode has become another highlight of the transformation of Shaoxing enterprises.