Shishi Legion "Wisdom" To Fight Shanghai's "Whole Industry Chain" To Create New Advantages

In the autumn of October, the Oriental River of Huangpu river was blooming in Milan.

From 13 to October 15th October 2015, the world's largest textile accessories exhibition, intertextile2015 China international textile fabrics and accessories (Qiu Dong) Exposition (hereinafter referred to as the Expo)

It will be held at the National Convention and Exhibition Center (Shanghai).

Shishi, a famous Chinese leisure fabric business city, a famous Chinese casual wear city and a trend publishing base of China's popular fabrics, has again launched a strong attack this year. The "fashion army" made up of 60 enterprises is competing with the famous noodle accessories enterprises from all over the world.

Shanghai international accessories exhibition attracts many exhibitors and purchasers at home and abroad due to its specialization, scale and internationalization. It is an excellent platform for enterprises to show their strength, undertake international orders, and highlight the value of regional brand of industrial clusters.

All along, Shishi municipal Party committee and the municipal government attach great importance to, encourage and organize Shishi accessories enterprises to participate in the exhibition. At the same time, with this important event, we will carry out various supporting activities such as news release, project docking and local brand promotion.

In order to support enterprises to expand the market and support the development of enterprises, the municipal government has set up a special fund to subsidize the booth costs of exhibitors, which has greatly enhanced the enthusiasm and enthusiasm of exhibitors.

In 2013, with the support of the China Textile Industry Federation and the textile industry branch of the China Council for the promotion of international trade, the Shishi exhibition group organized the exhibition for the first time in a form of tug of cling. The net exhibition area was 2070 square meters, and 31 Shishi fabric hall participated by the backbone fabric enterprises fully demonstrated the fashion, technology, brand influence and core competitiveness of Shishi fabrics.

In 2014, Shishi government and enterprises joined together to enter the Shanghai International Exhibition. The exhibitors and exhibitors increased by more than 40% compared with the same period last year, of which 55 were exhibitors. The total exhibition area was over 5000 square meters, and the fabric Joint Pavilion area was 3000 square meters.

This year's Shanghai international accessories exhibition, Shishi exhibition group to re display the new image, the scale of exhibition continues to create unprecedented history, a total of 60 enterprises to join the exhibition, booth area of nearly 4000 square meters, of which 30 fabric enterprises, booth area of nearly 3000 square meters; clothing enterprises 21, booth area of nearly 500 square meters; accessories enterprises 10, the exhibition area 400 square meters.

In the form of exhibition hall, we again merge Shishi City logo to highlight the taste of the city.

By reviewing the performance of Shishi Legion in Shanghai international excipient exhibition in recent years, we can easily find out that

Whether the number of exhibitors or exhibitors area is increasing year by year.

It is no exaggeration to say that the Shishi Exhibition Group has become the largest cluster Pavilion in every Shanghai international accessories exhibition, and the light of "Oriental Milan" is stationed in Shanghai.

Glamour burst: "Shishi made wisdom", brave new trend.

The core of the "East Milan" plan implemented by Shishi municipal Party committee and municipal government is creativity and design.

Taking creativity as an engine, it guides the pformation of the fashion industry of Shishi and condenses the connotations and values of fashion capital.

If fashion is the interior of clothing, the popular fabric is the soul of fashion, and technology and functionality are the core competitiveness of new fabrics.

The famous city, Shanghai international accessories exhibition, is a strong Shishi fabric exhibition group composed of 30 backbone high quality fabric enterprises, including Tai Lung, creative arts, Federation Sanhe, Xin long Xing, Yi Sheng, Dong Long, the British family, Liansheng, Ying Lun, Bo Lun, Yongshun, Xie Sheng Feng, Hongtai, Hongyi dyeing and finishing, and Dali Industrial. It will focus on the strong fashion and strong scientific and technological content of Shishi fabrics. The exhibition materials not only maintain the traditional advantages of the Shishi casual fabric functional and fashionable, but also have originality in the application and technological innovation of the new materials, which fully demonstrates the advanced grasp and leading consciousness of the Shishi fabric enterprises in the trend of fashion. As China's leisure clothing city and China's casual fabrics business

Over the past few years, Shishi fabric company has launched the trend of "quality stone lions and two enterprises" under the guidance and guidance of the "quality stone lions and shit" to lock in the trend of popularity and lock the research and development trend. Through the innovation technology, grasping the popular trend and improving the design concept, we have developed a series of fabric products suitable for four seasons fashion. Every year, more than 3000 new fabrics come out, covering cotton, chemical fiber, silk weaving, blending and so on.

For example, breathable and cool touch, quick drying and sweat absorption, non ironing and wrinkle resistant, ultra-thin and high elastic and other functions of a variety of new fabrics, not only meet the market demand for seasonal products, but also take into account the comfort and environmental protection and energy saving trend in the future, has been extremely popular and recognized by the market.

The Shishi fabric museum will also develop Shishi International Textile City exhibition area, popular fabric area and VIP area, and further highlight the research and development advantages, innovation and professionalism of the Shishi textile industry.

It can be imagined that the impact and integration of the fabric industry and the intelligent and specialized market will surely become the highlight of this International Exhibition of accessories in Shanghai at the national largest joint market, Shishi International Textile City and Shishi 30 high quality fabric enterprises.

Baotuan attack: "whole industry chain" to create new advantages

The Shanghai international accessories exhibition will be jointly exhibited with the China International Textile yarn (Qiu Dong) fair, China International Clothing and fashion fair and PH Value China International Knitting (Qiu Dong) fair. The four exhibitions will be linked to show the interactive advantages of the textile industry chain upstream and downstream. The exhibition area will reach 228 thousand square meters. At that time, more than 4500 suppliers of noodles and accessories from 29 countries and regions will be gathered to participate in the exhibition.

Shishi municipal Party committee and municipal government have always attached importance to the market development and brand promotion awareness of enterprises. Since 2009, the government has set up a model of "government set up, association services and enterprises singing opera", and encouraged and organized Shishi fabric enterprises to take part in the exhibition.

At the Expo, Shishi Municipal Committee and municipal government will take the "four exhibition linkage" as an opportunity to re assemble more than 60 Shishi quality textile and garment enterprises and Shishi international light textile city to form a stone lions exhibition group, and enter Shanghai with the lion's lion's most powerful textile and apparel "whole industry chain" form.

To promote

With the development of clustering, industrialization and branding, we will further shape and publicize the image of Shishi City and the overall brand awareness and influence of Shishi cloth market as one of the four major textile professional markets in China. This year, the exhibition form of the stone lions is still "unified decoration, unified exhibition and unified propaganda".

Exhibitors include upstream and excipient enterprises from the textile and garment industry chain, well-known brands and ODM enterprises from garment manufacturing and manufacturing enterprises, as well as innovation and start-up companies that serve production and marketing.

For example, the Shishi Exhibition Group jointly organized by the Shishi Economic Bureau, the municipal commercial bureau and the textile and Garment Association of the city will continue to join in the attack at the core of "ODM/OEM manufacturing".

At that time, 21 high-quality "intelligent manufacturing" enterprises, such as heritage, Cardy Saint fox, back street zone, Firefox bird and Emperor's star, will be fully upgraded with personalized standard booth, combined with the personalized display of elaborate designs, displaying visual images to interact with high quality merchants at home and abroad, enjoying exclusive brand resources and realizing the perfect interaction between industry and commerce, brand and channel.