Shiatzy Chen Is Seeking Expansion.

Last Tuesday, the appearance of Kendall Jenner, the front row audience of Xia Ti Chen show, revealed the future trend of the brand: challenging the western market.

In addition, the Bernard Arnault eldest son, who is the chairman of LVMH group, has attracted the attention of the industry. At present, Antoine Arnault, the group's marketing director, also appears in the showcase's leading position, which makes the industry full of imagination.

But all these signs indicate that the Taiwan designer brand, which has entered the international fashion and luxury stage, is preparing for further global expansion.

CEO Harry Wang, the brand of Xia Zi Chen, revealed that LVMH is the only group company that has no brand in China.

Hermes has Shang Xia, which has Shanghai Tang in Shanghai and has a jewellery brand Qeelin in Kai Yun group.

Maybe they will be interested, maybe Chanel will be interested, but we are not sure.

"Asia is still our biggest market," said CEO Harry Wang, the brand of Xia Zi Chen's brand, WWD.

But wherever you go, shopping is Chinese, so we must keep it.

Rhythm.

"We want to open a store in the United States, but it's not easy," he said.

Good location is often expensive, and we are just a Private Companies.

We need to spend money on the blade. "

The brand of Xia Zi Chen revealed that he had explored the California of the United States on the spot.

And is paying attention to the location of Madison Avenue in New York. It is acceptable for CEO Harry Wang to invite a partner to complete the expansion.

Harry Wang did not disclose whether there was any further contact between the descendants of luxury tycoons Antoine Arnault was invited to participate in the show on Tuesday.

Xia Di Chen said that the opening of London stores will be the next year's plan, and that the opening of Singapore and the Middle East market is the next agenda.

Harry Wang sighed, "we also want to open second stores in Paris, preferably on Montaigne Avenue.

But the problem in Paris is that the rent is too expensive, and it will cost millions to get a good location.

according to

Brand introduction, the brand's annual turnover is 80 million US dollars. By 2020, the number of brand stores will increase from 70 to 170. With the strong expansion of the domestic market, there will be 10 newly opened stores in 2016 and the total number of stores will reach 38.

In addition, the brand is expected to open 3 new stores in Japan, one of which is expected to open in October 14th this year.

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In 1978, Xia Zi Chen dress was established and has become a comprehensive product with advanced women's wear, senior men's wear, senior accessories and senior home accessories.

1990 was founded in Paris in October 2001, and became the first Taiwan fashion brand to enter Europe in October 2001. In March 2003, Xia became the first stronghold of mainland market.