2016 China Fashion Awards Image Endorsement, Hand In Hand With Haier And Tmall.

Sponsored by China Fashion Association and China Fashion Designers Association, Haier washing machine and Tmall Fashion Co sponsored "Haier washing machine 2016 China clothing awards" campaign was held in October 14, 2015.

Let's start with a high-profile.

As the most high-end Chinese Fashion Award in the field of Chinese fashion, the Chinese Apparel Association and its brand enterprises have worked together for more than ten years to create an honor platform. It is not only a great event in the industry, but also a cultural event facing China's excellent independent brand groups for the society to face market promotion and communication.

The new "Grand Prix" is presented in a new way through the image of industry leaders.

Haier and other related strength enterprise groups, for the first time launched a comprehensive cross-border cooperation, launched the concept of "grand prize +", that is, brand + Haier + Tmall +...

It has not only enriched the connotation of the "grand prize", but also accelerated the process of "grand prize" becoming a new hot event in the fashion consumption of the whole nation. It has also made a new breakthrough from the selection method, the promotion form and the scene presentation, which is closer to the consumption communication with the public, more forward-looking trend and fashion, and more emphasis on culture and character, so that the "grand prize" can be renewed from inside to outside.

Industry leaders endorse the creation of universal idol

China's apparel industry is facing new opportunities and challenges in the era of "Internet +". In order to promote the development of China's independent clothing brands, stimulate the progress of existing brands and the emergence of new brands, and establish the value and status of Chinese independent brands, the Haier washing machine 2016 China clothing Awards will adopt the brand name leader group image as an endorsement campaign for the first time, and launch a new image of the 2016 China Fashion Awards to the public, so that the public can identify with the "big prize" and understand business leaders in depth.

According to the Social Talent Circle exchange community survey, the younger generation, especially the new generation of consumers after 85 and 90, has more spiritual world. Their idols are not only limited to the stars in the entertainment industry, but are more focused on the business elite.

2015 the leading brand of the China clothing award winning brand has won the honor of the 2016 China Fashion Awards spokesperson. They will appear in the image of the business leaders of the clothing industry.

Most of them have struggled for only a few years to achieve today's glory and glory. Their stories are inspiring, inspiring, or thought-provoking. Their images not only represent their own success, but also their success.

The epitome of advancing elite.

Through their vivid image endorsement, the China clothing awards industry honor platform will pmit more positive energy to the society, and set up more positive benchmarks for young people.

Cross innovation of left Tmall right Haier Awards

Known as the Chinese clothing industry Oscar's Chinese clothing award, after ten years, not only enjoys the reputation of the industry, but also attracts all sectors of the community's resources and concerns.

2016 China clothing awards will combine Haier washing machine and Tmall network to carry out cross-border cooperation.

This cooperation is the first time that China's clothing awards have been working strategically with home appliance enterprises and electric business enterprises.

With the "big prize" as the link, the Haier washing machine of the household appliance industry is effectively implanted in the new concept of high-end laundry, so that the two industries can jointly bring consumers a brand-new experience of washing clothes.

On the other hand, Tmall, the leader of its industry, has been a hot topic in the industry. It has joined hands with the "big prize" and the Chinese clothing association behind it, which helps the two industries to communicate with each other and develop together.

The cross-border alliance of the three parties will help to create the Chinese costume award as a social event that combines culture, marketing and market hotspots, which is a cross border joint of the association, brand enterprises, household electrical appliance enterprises, electricity suppliers and upstream and downstream enterprises, so that the "grand prize" image can be vividly presented to consumers.

Voting sales combined with review and innovation.

The new "grand prize" has always been oriented towards China's independent clothing brand, and has won five awards for its award-winning brands through registration, initial evaluation, online voting and on-site assessment.

At the same time, the new award has changed the operation mode of network voting at the same time. The Internet voting will be completed from the portal website to the Tmall platform.

In addition to direct voting, the sales volume of each candidate's brand voting period on the Tmall platform will also become part of the network voting.

Finally, the online voting and sales data are classified into the total score of the awards according to the different proportion.

Purchase is the most perfect way for consumers to communicate with brands, and is also the highest recognition of consumers for brand products.

Through the wide audience platform of Tmall, we can help more consumers understand China's clothing awards, understand China's excellent independent clothing brands, and recognize the products of independent clothing brands.

The party was intense and the awards were announced immediately.

Over the past decade, the award ceremony of the Chinese costume awards has been a great event pursued by the industry. Its magnificent appearance on the scene and the innovative way of planning bring different surprises to the industry every year.

The award ceremony of "Haier washing machine 2016 China clothing awards" will overturn the past form, increase the functionality and mystery, and put the on-site expert media vote and the immediate announcement of awards into the evening party to rebuild the appraisal miracle.

The party will be open two hours before the end of the voting.

With the spokesperson of the "grand prize", the leading brand of the 2015 China clothing award winning brand was introduced at the evening party for its endorsement awards. On the other hand, the online voting continued, while on-site experts and media judges voted on the spot.

Under the supervision of PWC, when the final moment comes, the voting data will be renewed and immediately displayed in the party. The awards will be released soon. All the guests present will witness this exciting moment after two hours of tension.

The new way of presenting the party is the same as the "grand prize" selection. It has always improved the attention and honor of the whole activity.

At the same time, the media publicity of celebrities from all walks of life at the party also enriched the spread of the "big prize" itself to the public and gained more attention.

The new party will create a new model of fashion culture and mass activities. The award ceremony will once again become a popular cultural fashion activity led by clothing brand consumption.

From the three party cross-border alliance to the industry elite endorsement, from the voting sales to the awards announced immediately, the 2016 China clothing award highlights are frequent.

The new "grand prize" keeps pace with the pulse of the times, caters to the habits of consumers, and brings first-hand brand, fashion and costumes financial information to the masses. It is close to the market, guiding consumption and creating value.

The long journey ahead, but the "big prize" brings confidence and strength to China's clothing industry, but it fills us with the courage to go forward.