How Does Ali Meow Street Pry The Shopping Mall To Experience The Economy?

This is an era of national fitness. It is fashionable to consume calories, make the vest and the mermaid line. It's fun and fun, and it's also a public good. In my opinion, this is to play the Internet + the most superficial play of flowers.

Since last year, new social software, smart health and other products have led to a new round of nationwide running and nationwide "walking". However, if many of the beauties and beauties consumed by the gym for the gym will eventually become one of Zhang Shaitu's friends circle, it is only a pity that the envy and praise of friends are attracted.

Alibaba's entity business Internet + platform - meow Street app not long ago carried out online and offline linkage, launched a positive energy bar calorie public welfare activity, invited Wu Mochou as ambassador to the calorie, and dug out a more interesting way: "shopping street consumption of calorie for integration", these integrals can be exchanged on a small scale, but on the other hand, these points can also be accumulated for public service, so that walking can do public good.

Maybe quite a few. Internet plus Enterprises have thought of location based preferential treatment and points to get through the way of playing, but the atlas sister feel that the idea of meow street is more creative, not only hit the young people like to eat, drink, play, meet the needs of the offline, take more than two steps, there are points, concessions, small and lucky, and there are commonweal in it, it is estimated that only Ali people can come up with such a bold and fun innovation.

Looking deeper, doing so not only revitalize meow street in the overall layout of the Internet + platform, but also drives the way through "calorie +Mall". Entity commerce The new experience economy is worth considering.

"When you were more than 90 years old, you wrote more than 90 books. What did you tell me about what a good company is?" Drucker asked the reporter in his last interview with the Wall Street journal before he died. Drucker replied, "only shoes are real."

Internet rendezvous will change people's life. It will never replace the true feelings of two friends when they talk face to face. Young people are mobile phones, but the Internet is still just a tool. This tool can be used for marketing, can be used to change the production mode, but it can never replace real shoes, instead of people shopping with friends, shopping fun.

When many people begin to reflect, do they have to put down their cell phones and have an afternoon tea with their friends to look at the blue sky. The competition of Internet + platform is just beginning.

But how can we further expand the Internet and get young people to get the world? How can we get the hearts of young people?

　　 Meow Street There is no doubt that young people like to find the best way to play, "to replace the calories consumed by shopping," which can be exchanged for all kinds of small fortune. On the other hand, these points can also be accumulated for public welfare. In fact, they are the concept of "walking can do public good".