Online Customized Clothing Sales 15 Million 80 After The Boss Realize The Dream Of Entrepreneurship

In China, advanced customization has just started in the last five years.

Correspondingly, the electricity supplier mode also attracts the pformation of garment enterprises.

There will be more in the future, creating a platform on the Internet, with the function of network self-service customization and order.

More and more post-80s and 90s choose to buy clothes on the Internet and rarely go to physical stores.

However, the reporter noted that in Xinjiekou, a small clothing store in Nanjing, the number of guests coming and going was 50 thousand, and the clothing store next to it was popular.

The boss is a self-made post-80s beauty. After careful questioning, he found that the post-80s entrepreneur was really a lot. She wrote the order through the Internet.

The offline sales service is more than 15 million a year.

Tailored clothing allows the opposite sex to soar.

When it comes to buying clothes in shopping malls or online stores, the idea is that the styles are single or can not be tried on.

How to solve this embarrassing situation? In the 16 floor of Hongwu building, Hongwu Road, the reporter found Zhang Xiaoyu, who is busy making clothes for her guests. She has been engaged in the garment industry for 12 years.

She introduced, "in my riddle free life hall, there are private custom services, using the" Internet + "mode, working with different levels of designers, from online to offline, to provide customers with fashionable and personalized luxury clothing.

In the shop, the reporter saw Mr. Zhang, who was engaged in the IT industry. He said that he had a rather special size, and the "stout" type of non-standard size led to the process of going directly to the clothing store to buy clothes.

Because of the needs of work, we often have to enter some fashionable and fashionable occasions.

He told reporters that a friend recommended a mystery shop, which could be customized to make clothes. He decided to try it once.

First, he made an appointment at the micro shop, then went to the store to measure the size, match the fabric and color. Mr. Zhang also put forward his own ideas and ideas. After a few days, he tried it on again and made some modifications.

Since then, Mr. Zhang has often come here to customize garments.

"It is not just a simple upgrade of services, but a truly new way of shopping that I consume."

High cost performance is very popular.

"Since the guests are willing to spend money on my clothes, I need to guarantee the quality and the price is fair and reasonable", and ask the reason why business is so hot. Zhang Xiaoyu said with a smile, "to tell you the truth, I graduated from junior high school, I don't know what the market rule and marketing concept is, but I think it's good and cheap. Someone should buy it. Indeed, people are very popular and there are many guests coming and going every day.

When I was a child, my family was not in good condition. My father died of illness very early.

Working part-time.

From the clothing factory to start business, then really do not understand anything.

In addition to her lack of funds, she did not know how to decorate, she also met with the situation that the manufacturers rolled money and ran away, and the funds could not be collected. Zhang Xiaoyu was very open-minded when she mentioned her entrepreneurial experience. "Fortunately, I also have the advantage of knowing all the links of fabric, technology, design, and publishing, and from then on, I have to supervise every link."

Now, customize one set.

The price is between 4000 and 6000 yuan, and less than a week after the launch of the micro shop, 7 pactions have been completed.

Zhang Xiaoyu believes that the first thing to consider is making a custom garment. This fit is not only about size, but also for complexion, character, chic design and meeting the basic needs of attending the occasion.

In addition, the selection of materials, tailored design, cutting, sewing, ironing and so on must be patient.

Large scale production of clothing factories, mass sales of shopping malls, and living standards are getting higher and higher. People are not satisfied with such consumption. Customized lifestyles and consumption patterns will gradually become mainstream.

"Unlike France's advanced customization, the product of this new concept of customization is not necessarily expensive, but it must be of quality and designed for only a small group of people, marking a specific way of life or attitude."

Convergence of Internet + is the general trend.

Reporters learned that in China, advanced customization has just begun in recent five years.

Experts in the clothing industry pointed out that some people attributed the high rate of clothing pricing in shopping malls to the high level of buckles in shopping malls. It is reported that the discount rates of shopping malls in general are between 20% and 30%, and some shopping malls can even reach 50%. At the same time, in order to cope with various promotional activities in the shopping malls, clothing companies have to increase the rate of product pricing.

Therefore, the embarrassing situation of clothing sales without discount is formed.

Correspondingly, the electricity supplier mode also attracts the pformation of garment enterprises.

In the view of experts, similar to the mystery of the free life hall clothing customization, integration of Internet + sales, the walking mode of two legs is the trend of the times, there will be more in the future, creating a platform on the Internet, with the function of network self-service customization and ordering, can provide more convenient and intimate service for consumers; and the "offline experience consumption center" can better satisfy some of the needs of consumers who have their own requirements for personalized design and experiential services.

The organic combination of traditional mode and network promotes the perfect online and offline mode of O2O, so that personalized fashion customization can meet the needs of more consumers.