Rick Owens Opens Stores In Losangeles To Expand Its Brand Strength

Rick Owens in

Opened the first store and set sail again.

Rick Owens in

The aesthetic concept of the thrilling "human rucksack" exploded the Internet, but the first brand store in Losangeles also opened the curtain.

The place is pformed by a nearly 100 year old Ribbon Factory. The Rick Owens, which has been "extreme line", has applied the minimalist concept to the extreme. Under the background of black and white images, the concrete wall has shown an extraordinary tranquility and aloof beauty.

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Lumo Bodytech, an American sporting goods company, recently launched a running short pants called "Lumo Run", which can provide real-time feedback on running performance for wearers, help them adjust their running speed and posture, and avoid sports injuries.

The R & D partners are experts in the field of sports biodynamics in Loughborough University, UK.

Their research interprets new insights into sports technology and defines the key points of perfect running posture.

This washable running shorts can keep track of the running efficiency of wearers in biological dynamics, including rhythm, stride, touchdown time and pelvic twist.

The product is well-designed, equipped with a 9 axis smart sensor. It can monitor and remind the wearer's running posture in real time like a coach. The wearer can receive real-time voice feedback and personalized guidance and grading service with the help of the App adapter on the smart phone.

Proper speed and posture can ensure runners to achieve their desired goals smoothly, but it is a challenge to stick to their orders and adjust their movements, especially for long-distance runners.

It is reported that at present, Lumo Run has accepted online booking and enjoy a discount price (male: 99 US dollars / female: 119 US dollars), and will start shipment in March 31st next year.