"Double 11" UNIQLO: Stores Access Alipay To Open Up Online And Offline Synchronization To Carry Out Big Promotion
Fast fashion giant
Uniqlo
We are trying to occupy more markets through mobile payment.
UNIQLO Sanlitun Taigu shop staff yesterday confirmed that UNIQLO will gradually access Alipay in all its stores in China.
clothing
O2O operation mode.
At present, UNIQLO has access to Alipay in 12 stores including Sanlitun store. By October 22nd, the 340 stores in UNIQLO will support Alipay payment.
In the upcoming "double 11", UNIQLO will launch Alipay's flagship store and physical store through Internet access, and carry out big promotion on line and offline.
As early as April, UNIQLO worked with Alipay service windows to launch free distribution activities, with Alipay's big data capability to analyze consumer shopping habits and enhance store services.
Independent fashion analyst Ma Gang said that UNIQLO's cooperation with Alipay can not only enhance user experience in store consumption, but also optimize and integrate the resources of UNIQLO online and offline.
O2O
Exploration of patterns.
At present, mobile payment, represented by Alipay, is deeply affecting people's consumption habits.
The 2015 China Internet financial development report shows that mobile payment enriches the payment scenario and has become the most commonly used payment tool outside bank cards and cash.
Ma Gang said that mobile payment is the development trend of the garment industry.
Previously, seven wolves, Metersbonwe, fashion fronts and other clothing brands have already made use of mobile payment to explore the O2O operation mode.
There are no essential differences between UNIQLO's access to Alipay and these brands, but UNIQLO as the most popular fast fashion brand at present, has a great impact on the entire garment industry. Access to Alipay will play a leading role in other clothing brands and speed up the pace of garment industry access to mobile payment.
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