Why Does China's Electricity Supplier Become Popular In Russia?

In July, the number of orders placed by Russians in "Global Express" reached 22 million, an increase of 40% over the same period last year. Sales of Jingdong group in Russia in June this year also showed a sharp increase in sales volume.

In 2014, Russian people placed about 50 million orders in Chinese online stores, an increase of 40% over the previous year. Among them, Alibaba The sales volume of the group in Russia reached 110 billion roubles. Meanwhile, the US online business that entered Russia in 2010 is at a standstill.

On the eve of new year December 2013, the image of Russian children's hand painted Santa Claus is an old Chinese man. This is mainly because of their Christmas gifts. Daily clothes Most of them are purchased from China's e-commerce platform.

According to foreign media reports, Russians have begun to buy smart phones, jewelry and fashion clothes from overseas. China's electricity supplier is the biggest channel.

Alibaba group's AliExpress is currently the most popular and largest shopping website in Russia, ranking first in the App download, with an average of one hundred thousand packages shipped from China to Russia every day. Jingdong group also entered the Russian market in June this year.

Why does China's electricity supplier become popular in Russia?

Russia buys and buys

In July alone, the Russians placed 22 million orders under the "speed sell through" system, and the average daily turnover of Jingdong was about 300 thousand.

"In order to find cheaper products, more and more Russian consumers are starting to choose online shopping."

Russian traditional demand for clothing, jewellery and electronic products is increasing. The number of daily necessities is increasing. According to TNS, the number of orders placed by the Russians in "Global Express" in July this year has reached 22 million, an increase of 40% over the same period last year. Sales of Jingdong group in Russia in June this year also showed a sharp increase in sales volume. "The average daily turnover in China is 3 million," said Jingdong group's international business stakeholders in an interview with Bloomberg. At present, Russia's market size is only 10% of China's total, so the maximum daily average turnover should be 300 thousand.

According to CEO, Maria Gurachev, Russia's second largest payment company, Yandex.Money: "in order to find the cheapest goods in the possible range, more and more Russian consumers are starting to choose online shopping. China's electricity providers can provide good quality and inexpensive products, which are very popular with Russian consumers.

According to reports, Russia has 80 million Internet users, the largest Internet market in Europe. But the real online shopping users account for only 1/3 of Internet users, far below the 70% to 90% ratio in the US and Western Europe. Jingdong Group official said: "so far, we are still trying. We expect strong growth from October to December. "

According to statistics from the Russian Logistics Association, the number of goods coming from overseas this year may exceed the volume of online transactions in Russia, due to the increasing number of goods from China. Of the 235 million parcels distributed in 2014, 75 million came from overseas. It is estimated that 120 million of the 220 million parcels will come from overseas this year.

According to statistics, on the "Global Express", Russian traditional demand for clothing, jewelry and electronic products has been increasing. The number of daily necessities in recent months has also increased significantly. In July, Jingdong group began selling its own millet technology mobile phone to Russian users at a price of 214 US dollars, only half the price of Samsung smartphones and iPhone at the same level.

Chinese busy layout

As early as April 2010, Alibaba's "Global Express" went on line and began to enter the Russian market.

"Global Express" joined Alibaba's "double 11" activities last year, which was 3 million packages in Russia.

Most Russian customers come from two or three tier cities, and China's e-commerce platform brings them a lot of good quality products.

Reporters found that the reason why China's electricity suppliers can "burst red" in Russia is inseparable from the development and deep ploughing of Chinese electricity suppliers to the Russian market.

Reporters found that Alibaba group was the first Chinese electricity supplier to enter the Russian market. In April 2010, Alibaba group's "AliExpress" went on line and began to enter the Russian market. Alibaba group public relations official told reporters: "our aim is to enable consumers around the world to purchase all kinds of goods directly from the Chinese platform at a affordable price through the global express."

According to the relevant personage, through the incentive plan for social media operators and purchasing agents, " Global Express The volume of orders in the Russian market increased exponentially. At the end of 2012, the volume of "Global Express" in Russia was more than ten times that of the beginning of the year, and the average daily order volume increased from 7000 to 30 thousand. In November 11, 2014, "Global Express" participated in the double eleven activities of Alibaba for the first time. On that day, there were 3 million parcels in the Russian market.

Reporters found that according to Yandex.Money statistics, in 2014, Russian people placed about 50 million orders in Chinese online stores, an increase of 40% over the previous year. Among them, the sales volume of Alibaba group in Russia reached 110 billion roubles (about 1 billion 640 million US dollars). Meanwhile, the US online business that entered Russia in 2010 is at a standstill. The number of customers in eBay and Amazon grew by zero in 2015, 4 million and 1 million 500 thousand respectively.

At present, "Global Express" is Russia's most popular and largest shopping website, ranking the top of App download, with an average of one hundred thousand packages per day from China to Russia. Some analysts believe that the vast majority of Russian customers come from two or three line cities and remote mountainous areas. The Chinese e-commerce platform has brought a large number of high-quality goods to the Russians far away from the city, which has changed the lives of many local people.