"Internet +" Has Swept All Industries In China, And The Leather Industry Has Been Affected.

As "China"

There are 1002 leather enterprises in Xinji, 1408 leather management households, 139 Enterprises above Designated Size, 152 thousand employees, and 410 enterprises with independent export rights.

In September 29th, it was jointly sponsored by provincial network letter office, Hebei daily newspaper group, Xinji municipal government, Hebei Brand Building Research Institute, Hebei Electronic Commerce Research Institute, etc., and the "Internet +" forum on pformation and upgrading of Hebei traditional industrial clusters and Xinji leather brand promotion symposium held in Xinji.

More than 300 academic experts, industry elites and business representatives participated in the forum, and discussed the practical issues of brand upgrading, environmental protection pformation, e-commerce platform construction, investment and financing in Xinji province's traditional industrial cluster and the leather industry in the province of South China University of Technology. It also put forward the idea of accelerating the upgrading of traditional industrial clusters with the mode of "Internet + industrial cluster + brand promotion", which resonated with the participants in the conference. Chen Ming

"This forum will greatly enhance the innovation, productivity and competitiveness of leather industry and accelerate the pformation and development of leather industry in Xinji and even the whole leather industry in China."

Balike, mayor of Xinji, said that leather enterprises in Xinji must firmly grasp the general trend of "Internet +" development, vigorously promote product innovation, brand innovation and business model innovation, and further sing the regional brand of "Pi Du Xinji", and accelerate the leap from "China skin capital" to "world skin capital".

The characteristic industry cluster should put the brand in the first place.

At present, our province has more than 380 industrial clusters with annual income of more than 500 million yuan, which is a major feature of our province's economic development and an important support for the county economy.

The leather industry in Xinji is a typical representative of our province's characteristic industrial clusters.

As "the capital of leather leather goods in China", there are 1002 leather enterprises in Xinji, 1408 leather management households, 139 Enterprises above Designated Size, 152 thousand employees, and 410 enterprises with independent export rights.

In 2014, there were 30 million leather skins, 6 million 550 thousand leather goods, 165 million leather goods, 3 million 500 thousand pairs of leather shoes, and 333 million yuan in taxes. The output value was 58 billion 799 million yuan and the foreign exchange earning was 650 million US dollars.

In 2015, "Internet +" swept across all industries in China. Under such a background, the leather industry in Xinji also stood on the draught.

Under the background of the "Internet +" era, industrial enterprises only pay attention to quality and technological innovation, and enterprises need to increase their brand development efforts.

At present, from the perspective of enterprise development, pformation and upgrading can be divided into four directions, namely, traditional enterprises, information-based enterprises, Internet based enterprises and "Internet +" enterprises.

Among them, in the "Internet +", "cross boundary" and "connection" are two distinct characteristics. The purpose of cross-border is to meet the needs of diversification and break the boundaries of industries and enterprises to better satisfy customers.

Dr Chen Ming believes that if an enterprise wants to cultivate its brand, it should pform itself from the direction of the enterprise, industry and product to the guidance of the customers, and realize the cross border integration with the "Internet +" tool, so as to meet the personalized and diversified needs of the customers.

Chen Ming agreed with Xinji's strategy of building a world-class leather and world-class brand.

He said that to build a world-class brand, leather enterprises in Xinji need to continuously improve their operational efficiency, product service quality and enterprise's overall value chain capabilities, and enhance their ability to compete with the world's top companies.

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In the era of "Internet +", brand and quality should be strengthened.

"Only the quality is good, the brand goes up, can be remembered on the Internet, only remember that we can have customers, and customers can sell products, so that we can get the money back, and this cycle can be completed."

For some people's opinion that the Internet age is weakening brand and quality, song Lei, President of the Provincial Academy of electronic commerce, has refuted.

He thinks that the characteristic industry cluster must put the brand in the first place.

"If we make the brand of the characteristic industrial cluster, every enterprise will benefit from it, and we will gain the value added of the product."

"Internet + leather industry" start

When more traditional industrial clusters are making efforts to expand further in the field of e-commerce, Xinji leather industry has begun to explore its own new mode.

"We want to create a model of leather" famous brand center ", with online shopping outlets, offline stores, products with the same price of direct selling mode, brand agents, brand chain, brand direct and other ways of expanding the overall external expansion, through online and offline data to get through, warehouse warehouse entity into one, to achieve the same city distribution.

Chen Jinbiao, chairman of Zhejiang blue Port Information Technology Co., Ltd. is committed to using the Internet + to open up new space for the development of traditional industrial clusters. After many studies in the country, he first selected the pilot in Xinji.

Liang Guoshen, chairman of Xinji International Leather City Co., Ltd. introduced that in 2011, they began to test the water Internet electronic commerce, but never made a big business. After that, they built a special e-commerce Pioneer Park.

"The operation is pretty good at the moment, but if we want to be bigger and stronger, we must explore a new way of electronic commerce."

In the eyes of the industry, e-commerce has just completed the "Internet + sales", and has not yet been able to lead the leather industry to a higher level.

They analyze that leather clothing is considered to be a luxury item. This positioning determines that customer groups have higher requirements for product quality. This kind of demand characteristics determines that there should be a new pattern for the leather garment business.

"Internet +" is to make use of Internet technology to meet the needs of consumers and better serve consumers.

If we want to pform, we must take consumer as the center, collect consumption data, then analyze it, and finally apply it to the production and operation of enterprises.

Chen Jinbiao said.

"Traditional e-commerce mainly deals with the sale of low-end goods."

Chen Jinbiao said bluntly, no matter Taobao business, or subdivision.

The main problem of the website's focus mode is the lack of quality control of offline products, which leads to massive trading, but also affects product quality under low price competition.

At this summit forum, Hebei news network signed a strategic cooperation agreement with Hebei Lanxin commercial operation company to jointly implement the "Internet + Xinji leather industry" brand to enhance the incubator project.

In Chen Jinbiao's view, the new model he built in Xinji is more prominent in the "offline brand and online convenience", that is, only using the Internet as a tool to realize convenient consumption, providing a new experience for customers with the model shop, and implementing the strategy of the same price on the same line, which not only guarantees the quality of the product, but also ensures the efficiency of the business.

"The process of creating a new model must be difficult.

But I believe we will create a new mode and lead the traditional industrial cluster not to rely on low price but to win the market by reliable quality and brand, and further promote the further optimization and upgrading of the whole industry in Xinji.

Chen Jinbiao said.