CHIC2015 Brings Unusual Smart Fashion Experience

Fashion and technology are increasingly closely related and play an important role in people's lives.

Especially with the continuous updating of technology, it is becoming a ubiquitous "partner" in people's lives.

More and more fashion brands have entered the smart fashion technology market, developing smart fashion footwear, aiming at making life easier and more fun for the experiencer.

In this way, the combination of technology and fashion quickly created a win-win situation: technology helps people to accept more easily, increase user viscosity, and become a part of people's life trend. Fashion helps improve the use of technology and get rid of the fancy role.

Data show that in the fast growing markets of China, India, Turkey and Latin America, customers with purchasing power are more than ten years old than those in developed markets. These young customers generally have intelligent devices and are more interested in digital technology.

On the upcoming 2015 (Autumn) exhibition of China International Clothing and accessories fair, footwear apparel and intelligent technology will rely on each other's needs and integrate resources, starting from the early stage R & D design to market development, and open the prelude to full integration.

With a group of smart fashion related enterprises and brands appearing in the "shoe clothing" exhibition area, it is bound to bring fashion and technology crossover into a substantial market.

Chen Dong, general manager of Guangzhou curry dress and adornment Co., Ltd., who was once a buyer at the CHIC exhibition in the past year, will turn his identity on the CHIC2015 autumn exhibition in October.

As the general agent of the Korean home furnishing brand even ie and orcite, the purpose of Chen Dong's exhibitors is very clear, to introduce Chinese consumers to wear home clothes with good sense of experience and high cost performance.

In Chen Dong's view, under the new consumption trend, only when combined with the advantages of online and offline can the target consumer groups accurately serve. In this way, since the landing in the Chinese market for a short period of time, the Korean household clothing brand even ie and orcite have opened stores in Zhejiang, East North, Xi'an, Guangzhou and other provinces and cities.

Chen Dong said that compared with the European and American home furnishing brands, the Korean household clothing brand even ie and orcite combine geopolitical advantages, and their fabric selection and product design are more in line with the Asian dress habits.

He gave an example to reporters: "many of our products use high-tech elements, but also choose antibacterial, bacteriostatic, cool feeling, heat sensitive fabric.

We hope that we can gradually develop the quality needs of consumers for personal clothing.

In addition, the Korean household clothing brand even IE and orcite pay special attention to carrying forward.

Therefore, in the development of product series, parents, children and family wear are the main products.

"Fashion brands must attract a group of customers who have strong shopping power. It is reasonable to regard technology as a breakthrough."

Jin Aijun, general manager of Wuhan Da de Er Man International Trade Co., Ltd.

In October, the company will join MARC, the oldest shoe making brand in Germany, to participate in the CHIC2015 autumn exhibition.

At that time, it will focus on recommending its BERKEMANN brand - high-tech medical grade comfortable shoes and other professional footwear products, and promote its exclusive development of "soft walking" concept to the professional audience of CHIC2015 autumn exhibition.

"77 years ago

Committed to the development and manufacture of shoes, but tradition is not equal to conservative. In the past few decades, MARC has been adhering to the design concept of passion, creativity and innovation, with strict selection of materials and unique and complex manufacturing processes. It has become the leader of fashion and comfort footwear brand in Germany and Europe.

Jin Aijun disclosed that in 2012, the concept of "comfortable walking" was added to the concept of "cloud walking", so that feet can enjoy the comfort while walking at the forefront of fashion.

That is, the innovative structure design makes the front feet feel like walking on the air.

It is understood that the production of MARC shoes meet the requirements of German quality testing standards.

Every step in the production process is monitored and managed by MARC company: from sketch to sample, from product to distribution, MARC insists on design and production in Germany. Each product embodies the rigorous, refined and high quality concept of German, ensuring every pair.

Quality.

The sole is made of 7 layers of sole technology, which can achieve 50 thousand times of bending.

Jin Aijun said that as a world-renowned professional exhibition, CHIC will attract the attention of brands and distributors to the MARC brand.

As the general agent of MARC brand in China, we hope that the promotion of MARC products will bring pleasure to Chinese consumers.