CHIC2015: The Spirit Of Craftsmen Integrating Intelligence Elements

Jewelry brand should pay attention to the control of product technology and get rid of the situation of "dressing for others". The CHIC2015 autumn exhibition, which will be held in October, will continue the cross-border travel between fashion and technology.

The CHIC autumn exhibition in 2015 is about to enter Shanghai. In this young metropolis with the connotation of the times, it has created a fashion platform with great sense of experience, strong trend and creativity.

"Jewelry and clothing as a family, jewelry is not just accessories, it can bring the butterfly effect to the clothing brand.

With the change of Chinese consumption habits, there will not be much attention to jewelry before.

In recent years, through the form of collocation, a consumption habit has gradually formed.

This trend is beginning to mature. From last year, I can feel that sales of jewelry have entered an upward period.

Yue Qingbo, general manager of Ru Guo Jewelry Co., Ltd., Guangzhou, said.

Although it was the first time to participate in the CHIC2015 autumn exhibition, Yue Qingbo was confident: "we have participated in other professional exhibitions before, and the results are very good.

So we think we should.

The famous exhibition in this industry has unveiled our design concept and our original brand "Ru Guo" to a broader market.

Although Guangzhou Ru Jewelry Co., Ltd. was founded in just a year and a half, the team led by Yue Qingbo has cooperated with 67 domestic first-line brands to provide OEM services for these brands, such as Mass Phil, Jiangnan and so on.

Yue Qingbo believes that all of these are attributed to their unique brand philosophy, which is a luxury rather than a price.

"In the more than 60 brands of cooperation, more than 20 brands need directional design, four quarters a year. Suppose that one quarter, one brand chooses 10. We should at least prepare 15~20, which is very large.

And our own original brand, Ru also needs a lot of money.

The whole plant is scheduled for November. "

Yue Qingbo always felt the urgent need of clothing for jewelry design market.

He believes that the future direction of jewelry development, one is the traditional jewelry; one is fashion, personality with natural elements of jewelry; one is clothing accessories, clothing brands are now living in the museum mode, the demand for related products increased year by year.

"Our own

Ru Guo is being promoted by some designer brand integration stores.

For example, Beijing's peppermint glutinous rice scallion is our brand.

Our style first is original, production; second is more personalized; the third is finished by hand; also, our products are inspired by nature, materials come from nature, wood and natural stones are natural materials, and each of our works has its own story.

Besides, we also have 40 craftsmen, all made by hand. This is our uniqueness. "

Yue Qingbo said.

Yue Qingbo said: "we are still constantly enrich the product material.

At the same time, we are also developing accessories with intelligent technology elements.

For example, everyone in the daily interpersonal interaction, will use mobile phone scanning WeChat two-dimensional code to meet new friends, the procedure is relatively cumbersome.

We are developing a necklace, filling in a small module, like a small flashlight, holding a necklace, playing on the wall, there is a two-dimensional code, sweep it. "

Same concern

Liang Haiyi, the head of the Dongguan City Mao Ting leather customization company, is also actively promoting the Macking, a highly customised brand of the British leather goods.

"The style of this brand is fashion back to the ancients. By selecting superior blanks, according to the needs of customers, we design exclusive leather products and manually wipe them, so that leather products have the feeling of oil painting.

This year, Macking is the leader of tobacco yellow, retro yellow and London Blue.

We hope that through the CHIC exhibition, more high-end people will get to know the long history of the British custom leather brand, and understand the unique charm of hand-made products.

Liang Haiyi said.