China Feather Association Jingdong Opens Strategic Cooperation To Strengthen Network Quality Supervision Of Down Industry

"Strengthening the strategic cooperation of China Badminton Association Jingdong in strengthening network quality supervision and China

Quality pledge conference was held in Beijing.

Bosideng, duck, Hongrun, Xia Zhen and other 25 well-known feather products well-known brands swear oath, to consumers solemnly make "integrity management, fair competition, strictly abide by national and industry standards, to ensure product quality and after-sales service water products, never bogus" quality commitment.

State related government departments, China Consumer Association, China Federation of Commerce and other organizations and authoritative inspection agencies came to witness.

Yao Xiaoman, chairman of China feather and down industry association, said that in recent years, the quality problem of China's consumer goods market has attracted much attention, and the supervision and sale of feather products has also become the focus.

Fake and shoddy products have seriously damaged the image of down products in the minds of consumers.

With the approaching of winter footsteps, the selling season of feather products is about to start.

Compared with offline stores, the products sold by online stores are diverse in style and low in price, making it difficult for consumers to resist.

However, due to the fact that the quality of inner filler is difficult to judge directly from appearance, the quality of net down products is often uneven.

From the relevant industry survey of China Badminton Association, the phenomenon of fake and shoddy products in the net down products industry occurs frequently. Consumers are hard to choose and get effective quality guarantee when buying.

Based on this, China Badminton Association and Jingdong have carried out in-depth cooperation, through the professional brand recommendation and feather and down knowledge publicity activities, so that consumers can learn more about feather products knowledge, and recognize professional, quality guaranteed down products.

In order to combat counterfeit and shoddy products, we should strengthen the supervision and control of the quality of Internet products and purify the down market.

It is reported that the network quality supervision strategy launched by this time includes multiple cooperation initiatives. First, China Badminton Association and Jingdong will jointly organize the famous brand promotion activities across the "new season", "hot season" and "clearance season". Secondly, in the promotional activities, the two sides will also focus on the introduction of the new version of the credit guarantee logo for down products, and carry out quality supervision and guarantee for the products, so as to facilitate consumers to identify the authenticity and safeguard their rights. Third, during the down sale period, the association will publicize and explain the relevant knowledge, including the purchase, washing and maintenance of feather and feather, so that consumers can further master the quality of the products, so that fake and shoddy products can not be hidden.

Jingdong mall clothing and home business division

Zhou Xinyuan, general manager of home decoration Department, said at the event that Jingdong and China feather and down association have established close cooperation since 2013. On the one hand, they have guaranteed the quality of the down products sold on the platform; on the other hand, they have increased the control of down raw materials, and built a perfect supervision system from down raw materials to garments and then to the quality of the enterprises.

I believe that in the future cooperation, the two sides will continue to go deep into the core area of the down industry, certify honest and high quality businesses, reduce intermediate links, and strengthen supply chain management, so as to bring more high-quality down products to more consumers.