What Is The Purpose Of UNIQLO'S Collaboration With Hermes Luxury And Fast Fashion?

Recently, cooperation between UNIQLO and Hermes's former creative director Lemaire has been sold and consumers are boiling.

LV watched fast fashion and was envious. She could not resist buying El Ganso to enter the fast fashion.

Luxury goods, which were originally disregarded by the fast fashion of "big killer", are now willing to combine with fast fashion, and store them near fast fashion to increase popularity.

In fact,

The fast fashion which envied so much has begun to slow down now. Their respective worries have led them to take their hands. But will their "feelings" be so good?

Tough times, ZARA can grow by 24%.

While some luxury brands struggled, ZARA continued to enjoy its good time.

Just released in the new quarterly report, due to the expansion of its largest brand ZARA and the layout of its emerging markets, the Inditex revenue of the parent company continued to grow by 16% in the second quarter of 2015 to the beginning of September, and the profit rose by 24% to 645 million euros. Despite the hardships, it was still one of the most profitable clothing companies in the world.

According to Bloomberg fortune list, Inditex founder Amancio Ortega has taken the second place in the Bloomberg fortune list, replacing Buffett's position.

"Excluding the impact of external factors such as the opening and acquisition of new stores, sales of Inditex in every country have gone up.

Inditex once again proves that although China's emerging market economy is slowing down, it does not affect people's pursuit of fashion and fashion.

ZARA: "big killer"

Half a year's fashion week has been busy for a while.

But for ZARA designers, this is their least busy time.

This fast fashion brand doesn't need to follow the schedule of the fashion circle every six months, because it can do it every two weeks.

Nowadays, ZARA is not only becoming faster, but also becoming more fashionable, and this is very important because it imitates big names.

ZARA's inspiration comes from the big brands of the show, which not only appeal to price sensitive people, but also satisfy the demand of fashionable buyers and fashion editors.

_ueditor_page_break_tag_

ZARA in order to become a leading brand quickly, in the past two years, it has been more and more obvious to imitate C style line, Chl e, Jil Sander.

。

In earlier days, ZARA tended to imitate brands that were not very obvious in style, and skillfully avoided avant-garde styles to meet price sensitive primary fashion enthusiasts.

A fashion blogger once said: if you find that a dress is too much like C line or Valentino, please move away from the ZARA clothes, and the one on the shelf next door is not worth looking at.

ZARA, together with Topshop and H&M, has almost saved many people's wear by virtue of price advantage.

After the financial crisis, a generation of younger generation loved to shop window shopping outside Louis Vuitton, and then went to ZARA next door.

This is precisely its most important business strategy. The location of shops is as close to the luxury brand as possible, so that the psychological gap will stimulate the desire to shop.

For this, big cards do not seem to mind.

Sometimes it's hard for customers to say "no" to ZARA's clothes inspired by the fashion show, no matter how the quality of the clothes is, the price is very attractive.

And the big names he was "using" did not seem to mind.

"This is probably the most creative and destructive retail brand in the world."

DanielPiette, President of LVMH's fund L Capital, commented on ZARA.

Although LVMH's brand Louis Vuitton, Givenchy, C e line are frequently copied by ZARA, but the huge appeal of ZARA, this huge luxury group has no alternative.

If you talk about those big names with ZARA ten years ago, you must be crazy.

But nowadays, they do not mind. They are happy to keep their stores near fast fashion.

Big and fast fashion: who is joining hands with others?

If we say that we used to be fast fashion and try our best to cooperate with big brands, today, big players are also willing to enter the fast fashion field.

Does LV enter fast fashion?

Recently, LVMH group and its holding group Groupe Arnault invested in the private equity fund L Capital, recently acquired the Spanish fashion brand El Ganso holding company Acturus Capital 49% equity.

This reminds me of whether this is a harbinger of LVMH March.

?

The Spanish fashion brand El Ganso, acquired by LVMH group and its holding group Groupe Arnault, is expected to open 120 stores by the end of 2015 with 600 employees and net sales revenue of more than 70 million euros.

And what is surprising is that the Spanish fast brand, founded on Zara, has grown at an annual rate of 50% over the past five years.

According to the third quarter earnings report released by LVMH group in the end of September, the group's fashion performance slowed down in the third quarter.

In view of this earnings report, it is speculated that it is possible that the group hopes to promote the development of the interior garment business by purchasing El Ganso.

Prior to the successful collaboration of ChristopheLemaire, a former art director of Hermes and UNIQLO, it could also be the trigger for LVMH group to enter the fast fashion industry.