• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Jeans Sales Fall Secret: Running Has Become A Big Business.

    2015/10/21 13:53:00 23

    Sports BrandTrendSmart Running ShoesDataNike

    Two years ago, the sports brand, which was worried about high inventory and declining performance, was suddenly hit by the "pie" of running tide.

    The US NPD research company released a report that sales of jeans in the US market dropped by 6 percentage points over the past year, while sales of casual sports pants increased by 7%, the last time the sales of jeans fell, or in 1980s.

    In China, the same trend is also being established.

    The intensified runway, at least first rescued the Chinese market in the first two years.

    Sports brand

    。

    Sports brand collective recovery

    The whole nation is running, whether it is individual or enterprise.

    According to CLSA statistics, the number of Marathon events and marathon participants in China increased more than doubled between 2011 and 2014.

    Sports brand takes the lead in feeling warm.

    In 2012 and 2013, almost all sports brands in China suffered from the decline of net profit. Regardless of domestic brands or international brands, they were struggling to find new growth points.

    The rapid rise of the running market is their bright future.

    Almost all sports brands are adjusting their strategies to adapt to the running boom.

    Nike and Adidas, based on soccer and basketball, focused their attention on running.

    Nike's data show that running products account for 20% of the company's total revenue.

    According to the earnings report, Nike's sales in China increased by 30% over the three months ended August.

    Adidas, which has sponsored the Beijing marathon for six consecutive years, has also been rewarded.

    Data show that after excluding the exchange rate factor, sales in Greater China in the first half of 2015 increased by 20%, of which the second quarter achieved two digit growth.

    China's local brands feel the same way.

    Anta Sports Products Limited released the first half of 2015 performance report shows that the company's revenue increased by 24% to 5 billion 110 million yuan.

    Lining's income increased 16.1% in the first half of this year compared with the same period last year; XTEP's net profit in the first half of the year was 343 million 500 thousand yuan, up 20.86% over the same period last year; net profit in the first half of PEAK increased 45.39% compared to the same period last year.

    Running tide brings ten years of opportunity.

    _ueditor_page_break_tag_

    In August this year, Lining combined with the millet eco chain company, the smart running shoes jointly launched by Hua Mi technology. In the intelligent running shoes, the smart chip components were built in the smart shoes, which also realized the seamless link between Lining intelligent running shoes and millet APP.

    And another big local brand Anta launched the five largest.

    Running shoes

    "Running is a public sport, and everyone is equal before running."

    Behind Anta's chairman and CEO Ding Shizhong's rhetoric is Anta's ambition to seize the running market.

    Zhang Qing, the sports brand expert and founder of Beijing key Road Sports Marketing Co. Ltd., believes that the impact of China's running upsurge on sports brands is all directional.

    The sudden surge of running has not only brought the NewBalance, ASics and other minority running brands into the public view, but the international brands have gained new growth momentum. The local sports brands have welcomed the counter attack opportunities from the recession.

    For runners, the most necessary equipment is shoes and clothes, and some professional ones include kettle, pedometer, heart rate function watch, wrist watch, etc.

    Among them, running shoes need to be replaced almost every 800 kilometers.

    From the current market sales, jogging shoes account for 80% of the sales of sports footwear products.

    Zhang Qing told reporters that the rise of running boom has brought sports brands at least ten years. Although it is hard to reproduce the explosive growth since 2010, the "running craze brings new opportunities to sports brands and achieves steady growth opportunities. This is also a more healthy way to grow."

    Local brands need to voice after 90 and 00.

    Challenges also follow suit.

    Elastic glue, flexible column, easy bending, energy ring and double bottom, the concept of local brand is also crazy to play the concept of starting shoes, but to meet the era of universal running, we also need to invest heavily in research and development.

    Zhang Qing pointed out that the original sports brand emphasizes leisure and now emphasizes functionality.

    The threshold of leisure is relatively low. Professional sports brand not only requires higher research and development and professionalism, but also needs revolution in the overall marketing mode. "We need to deeply communicate with consumers and establish lasting links. In the past, sports brands were bombardment on the momentum, and now they are precise special forces."

    The era of consumers can be won by throwing big money into advertisements and so on.

    "Nike has done a good job, trying to figure out marketing, and promoting running as a fashion."

    Local brands are also increasing investment in professional categories. Anta and XTEP are sponsoring marathon competitions. Lining and millet cross border cooperation, but there is still a lack of qualitative leaps.

    "Smart running shoes launched by Lining and millet ecosystem are still at the conceptual level, and they have not effectively opened up all kinds of running shoes.

    data

    This is a common phenomenon in the field of wearable devices. "

    Zhang Qing pointed out that there is still a lack of communication between local brands for the post-90s and 00 consumers. "China's new generation of consumers has grown up in the period of rapid economic development. These consumers have no burden or fear. China's local brands should dare to express their own ideas and move this part of consumers."

    • Related reading

    UNIQLO And Fire, Fast Fashion And Luxury Goods Can Achieve A Win-Win Situation?

    Design Frontiers
    |
    2015/10/20 11:44:00
    57

    香港零售業冰凍三尺非一日之寒 租金持續調整

    Design Frontiers
    |
    2015/10/19 14:21:00
    12

    Discard The "Low Price List" And Seek The Entry Point Of Pformation Through Innovation

    Design Frontiers
    |
    2015/10/17 13:34:00
    10

    幾款好玩的智能服裝 快來看看吧!

    Design Frontiers
    |
    2015/10/16 13:44:00
    6

    Pinghu Clothing Brand By "CHIC Clothing Fair"

    Design Frontiers
    |
    2015/10/15 14:30:00
    37
    Read the next article

    Autumn And Winter Mix And Wind, Your Coat Is Your Own Boss.

    I always get tired of wearing some basic safety suits, because girls on the streets are almost all dressed. Girls who pursue individuality do not want to be self absorbed. Let's use our brains to play with some new tricks.

    主站蜘蛛池模板: 最近手机中文字幕1页| 91传媒蜜桃香蕉在线观看| 老公和他朋友一块上我可以吗| 日韩不卡在线视频| 国产在热线精品视频国产一二| 乱系列中文字幕在线视频| 四虎在线最新永久免费| 青娱乐在线视频观看| 日本高清中文字幕| 国产乱人视频在线播放| 久久久久久久99精品免费| 色婷婷天天综合在线| 成人精品视频一区二区三区尤物| 另类欧美视频二区| а√天堂资源官网在线8| 男人的天堂视频网站清风阁| 大学生男男澡堂69gaysex| 国产一区二区三区在线观看免费| 久久99久久精品视频| 美女激情视频网站| 日本免费电影一区| 国产AV无码专区亚洲AV手机麻豆 | 亚洲欧洲久久精品| 0urp|ay加速器| 日韩精品卡二卡3卡四卡| 国产乱理伦片a级在线观看| 中文字幕yellow在线资源| 男女下面一进一出无遮挡se| 国产黄三级高清在线观看播放| 亚洲国产日韩精品| 高清国产精品久久| 成人草莓视频在线观看| 免费一级大片儿| 3d动漫精品一区二区三区| 日韩色视频一区二区三区亚洲| 国产亚洲人成网站在线观看| 七月婷婷精品视频在线观看| 波多野结衣种子网盘| 国产特级毛片aaaaaa高潮流水| 久久人妻少妇嫩草av蜜桃| 精品久久久无码中文字幕天天|