Ningbo International Garment Festival Closes Successfully, Perfect Linkage Industrial Chain Helps Industrial Pformation

The nineteenth Ningbo International Fashion Festival closed successfully.

October 25th, the nineteenth session

The curtain came down, 330 brands from 7 countries and regions, 4 professional economic and trade forum activities, 3 thematic promotion days and 19 fashion show shows a golden autumn feast.

In four days, from more than 30 countries and regions such as the United States, Canada, Australia, Britain, France, Germany, Italy, Korea and so on, more than 10 thousand professional businessmen and 100 important trade groups in more than 20 provinces (municipalities) and autonomous regions of the whole country came to the meeting to discuss and purchase, and the public's attention was further enhanced.

In the era of rapid changes in consumption and technological progress, this clothing festival is aimed at deepening the docking of technology, capital, industry and market, and linking up the upstream and downstream industries chain to help boost the pformation and upgrading of the industry.

Science and technology lead industrial pformation, wisdom wave is coming all round.

The wave of intellectualization is pushing the upgrading of traditional manufacturing industry into the fast lane. The scene of this clothing festival shows that the wave of "smart manufacturing" upgrading is sweeping across the garment industry. Exhibitors are thinking about manufacturing upgrading with products and culture.

YOUNGOR has only brought a "white shirt" to show this year, but don't belittle this white shirt.

He is the beginning of YOUNGOR's personalization in the future. Starting from the 1 yuan micro customization, YOUNGOR's personalized customization will gradually upgrade in the future. You can make an appointment online and screen out what you want.

Through the 3D measuring equipment volume, through the integration of online and offline resources, the interaction between customers and brands is realized. The Ningbo local sweater custom brand, Dan Yun Yun and CI Xing jointly demonstrate the achievement of "Internet + personalized customization" which has become a reality. From the consumer in the smart fitting room, the size measurement, DIY design order, to the background data pmission, the industrial robot starts to automate the garment processing, the whole process is completed at one go, the work that needed 7 days to complete can be completed in 1 days. The new designer Huang Hai Bing and his team bring the seamless technology after more than 10 years of research and development. The technology is sewing production technology without sewing needles, using laser cutting and high temperature stereotypes. Styles and accessories

The biggest contribution of this technology is to promote the pformation of the garment manufacturing industry. After the clothes are not sewn up, the manufacturing enterprises can get rid of the labor intensive production of one sewing machine, one worker will operate 4 machines, and the productivity will be greatly improved.

In addition, in the intelligent equipment exhibition area and the "Internet +" exhibition area, a number of enterprises in the field of deep field intelligence have been assembled, leading the industry to be ready for the coming of a new era of technological change.

Sheng Ruisi's intelligent clothing production logistics equipment and intelligent clothing hanger system, the self developed sweater automatic eye dressing system, the science and technology of intelligent clothing fitting technology and big data analysis provide technical support for the "intelligent manufacturing" road of clothing enterprises.

The B2B2C mode platform of the world's commerce and industry, directly connects the brand business with the terminal stores with the Internet technology. I reply to the O2O store distribution system, which becomes a sharp tool combining the traditional brand terminals and the traditional e-commerce with the rapid development of the mobile e-business; upgrading the retail form of integrating the online and offline businesses into "service customization" retail, so that the shopping guide becomes the "brand" and "consumer" link point; the railway real time visual information system of the railway full supply chain, which solves the blind spots in the logistics and pportation process, and strengthens the controllability and safety of logistics and pportation.

The emergence of a number of smart manufacturing equipment and integrated solutions and service-oriented intelligent systems will help garment enterprises rebuild their intelligence in design, research, supply chain management, retail distribution and business models.

China and Western Europe have great contacts and win win cooperation with Taiwan.

The fashion festival attracted overseas brands from 7 countries including Britain, Serbia, South Korea and Uzbekistan.

Culture.

From the British Royal custom brand "George Blue Mo", we invited 2 top fabric brands including Holland Helan & Sherry TWEEDS and DASHING TWEEDS to participate in the exhibition to create the "pure manual tailoring process".

It is understood that through this exhibition platform, a 180 year old British Royal custom brand George Brumo has initially cooperated with domestic cashmere customized brand name Dan Yun, and joined hands in the senior suit of sweater + sweater, and plans to enter London Fashion Week next year.

At the same time, according to the introduction of the brand Wang Wang Biao, George Blue Mo's chief trimming master Frank Bayes reached a preliminary cooperation intention with a famous menswear brand enterprise in our city.

In the future, the tailor will be a senior consultant of the company, and will introduce the high-end custom garment industry in the UK to the Chinese market.

Helan Chie is known as one of the "three swordsmen of British fabric". It is a world top fabric supplier with a history of 100 years. It mainly provides fabrics for large and high-end garment manufacturers.

Mr. Zhang Zonghua, the chief agent of Helan's pavilions, told reporters that this is the first time to attend the exhibition, hoping to make the brand famous and find more opportunities for domestic development through the exhibition.

The Serbia Pavilion is made up of 2 fashion dress brands including Milica Trickovic, Gepard and 4 designer brands, including SER FASHION and so on. Its colorful, colorful and visual impact of central and Eastern Europe has attracted the interest of many observers. One of the distributors from Shanghai thinks that Serbia's clothing is still very suitable for the Chinese market, and some agents can consider the effect.

Gepard is a footwear brand in central and Eastern Europe, mainly leather shoes, mountaineering shoes and so on.

The brand has brought a variety of fashionable mountaineering shoes with exclusive patents.

Compared with ordinary mountaineering shoes, the most distinctive feature of Gepard hiking shoes is that the sole has two reversible steel nail rings designed on the heel and sole.

When climbing the mountain, the side surface of the steel nail is raised outwards to enhance the performance of the grab; when walking on the flat ground, the steel nail ring is reversed, and the sole of the shoe is flattened at once, which can be described as "one pair of shoes".

The brand leader said: "this is the first time we have brought the brand to the domestic exhibition, hoping to open up its market in China."

In addition, ten excellent brands from South Korea pass clothing, clothing, glasses,

Selected exhibits such as boots, bags and so on, appeared in the brand direct selling hall, passed the fashion culture of Korea, and Uzbekistan organized the exhibitors of fabric merchants, accessories suppliers and clothing brands.

The Ningbo apparel Festival has set up a communication bridge to lead international brands into the Chinese market. At the same time, it also provides opportunities for other local exhibitors to communicate and trade with international brands. It helps to speed up the pformation and upgrading of Ningbo garment enterprises and improve the internationalization and fashion of Ningbo's clothing brands.

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Release creative design strength, fashion feast gorgeous Butterfly

From the opening debut of the British Royal custom brand "George bro" in the evening of October 21st, the advanced costume and costume of the British gentlemen's costume were advanced to the end of the costume festival, and the creative Plaza (pearl oyster) and the Ningbo International Convention and exhibition center became the two focus of the fashion industry in China.

In the 5 days, 19 fashion trends were released, and a spectacular fashion meeting was held.

There are 4 top fashion designer brands such as the British private custom brand George bro, Serbia's Andrea Lazzari, Francois Eymeric and SER FASHION crystal ornaments jointly released the release show, the local brand U-JAR, Dan Yun, Steve&Vivian, ESBACK, ZENE 2016 latest spring and summer release show, as well as the Chinese famous designer Liu Wei, Shi Jie, He Jiani works jointly released, Pioneer College works released.

Among them, Wu Haiyan, a Chinese Academy of fine arts, featured "Silk sky crossing" as the theme, showing the charm of the Oriental Silk power.

Through cultural activation design methods, traditional manual and high-tech integration to support the experience of Chinese culture, the strength of Chinese design and so on.

The new designer's work is released. It is the fifth time that Chinese fashion alliance has organized its designers into the Ningbo Fashion Festival.

Among the 15 young people from the mainland, Huang Haibing, Zheng Tong, Zhang Wei, Ningbo's "old friends" and so on.

"I have been in the Ningbo fashion festival for fourth years. Every time I have surprises, I have business cooperation, I have integrated shop agents, and I have learned a lot."

Huang Haibing, the founder of suture, has brought a series of black and white works with "anti haze" functions this year.

He said that at present, he is working with two mature brands in Ningbo to design cooperation, and an agent brand integration shop is expected to enter Tianyi Plaza.

This year's first time in Ningbo to participate in the release of Taiwan's cutting-edge designer Yang Menghan, brought the theme of Knight Knight series of 13 styles of works.

"Since the establishment of the brand in 2013, we have 96 stores in Japan and 16 in Taiwan. This year, we hope to open the mainland market through the platform of Ningbo Fashion Festival."

Yang Menghan said he will introduce mainland designer's works to Taiwan next year and look forward to deep cooperation with Ningbo enterprises.

With the help of Ningbo Fashion Festival's platform,

We can collaborate closely with the local industrial resources. For this reason, the designers who participated in the release were meticulously prepared.

Zhang Wei, a designer who has held a press conference many times, said: "the Ningbo clothing festival has provided us with a good platform to understand the market more closely. This change in distance allows us to find a better balance between design and market."

"As the birthplace of Chinese red garment, Ningbo should have a broader prospect and a better future in the field of fashion industry."

Designer Zheng Tong said that in the past few years, he really felt the enthusiasm of Ningbo.

At the same time, through the clothing festival platform, the popularity of its own brand has further improved, and the design works are closer to the needs of consumers.

And the International Exhibition Center No. four Pavilion, 2016/2017 autumn and winter fashion trend of China's textile fabrics was released, including the award-winning products of the China fashion fabrics competition, functional certification system, and certification products for sustainable development.

Close to the times, close to industrial activities, focus on the market.

In addition to exhibitions and exhibitions

Besides, the economic and trade forum held during the exhibition also impressed the industry.

On the afternoon of 22 th, "China Men's clothing industry development trend Summit Forum", the Chinese Clothing Association Vice President Chen Dapeng pointed out that we should seize the new round of technological revolution and industrial change to bring us new opportunities.

We should change the creative way of clothing value and reconstruct the connection between consumption and market.

Zhao Yabin, Secretary General of China's men's wear Specialized Committee, released the "China Men's clothing industry development trend report".

Li Jinzhu, vice president of red collar, Jia Peng, deputy general manager of Han dresses house, Wo Huina, He Lanxie, manager of Wo Huina and He Lanxie Mark (HOLLAND Graham & amp; SHERRY), and other industry representatives, discussed the brand building, the integration of information technology and manufacturing technology in the Internet era, and the thinking of fast fashion development, which is a very important issue in the development of the industry.

For clothing enterprises to bring new ideas and new sales mode, lay a theoretical foundation and intellectual support for industrial development.

On the morning of 23, the China apparel Buyers conference and docking conference further set up a bridge between buyers and brands.

At the scene, representatives from retail outlets from Beijing, Shanghai, Tianjin, Shandong, Chongqing, Guangdong, Hangzhou, Nanjing, Jiangsu, Harbin and so on included representatives of clothing distributors and clothing agents, shopping malls, shopping centers, etc.

At the meeting, Wang Yao, vice president of the China Business Association, made a keynote speech and impression on the "consumer goods market and clothing consumption analysis" in China. Many exhibitors were interested in Ningbo's clothing brands.

On the afternoon of 23, the "world business Cup" Chinese clothing business forum and docking conference explored the "Internet plus" era. How should the clothing industry go? The white wall founder, Mr. white wall, vice president of the rebate network, Chen Peng, President of the new business division, Wang Yijun, founder of the world business, Wu Jun and other e-business celebrities brought a brainstorming and thinking collision, and promoted the "brand business" and pformation and upgrading of the Ningbo clothing brand, providing more strategic cooperation opportunities for the cooperation between the e-commerce platform and Ningbo garment enterprises.

On the morning of 24, the "Saint Ruth Cup" China clothing intelligent manufacturing Summit Forum and docking conference.

Many experts and business representatives in the field of clothing intelligent machinery have been invited to help.

The industry will seize the opportunity of "made in China 2025" to enhance the level of intelligent manufacturing and accelerate the pace of pformation and upgrading.

Many business executives said after the meeting that such forum activities were very popular and helpful.

On the afternoon of 24 PM, the trend forum of face accessories and docking was invited to be keynote speech by Yan Mei, director of China Textile Information Center, and Wu Bangchang, director of Fenghuang Zhuang design.

And Jiang Yuyu, head of sun flower accessories research and development center, Mr. Cheng Jun, founder of search fabric technology, introduced and promoted products.

After the meeting, the exhibitors and designers, fabric enterprises carried out on-site docking negotiations, China Textile Information Center fashion promotion project manager Xie ran said: "the flower design level in Ningbo is narrowing the gap with developed countries, which is closely related to the strengthening of exchanges and cooperation between Ningbo garment enterprises and domestic and foreign teams."

The exhibition platform will be tied up, and the exhibitors will have a good harvest.

One after another business forum and commercial docking activities meet the needs of exhibitors and professional audiences from all over the country for information collection and business docking, and also make the exhibition a window to understand brands and seek cooperation.

It is understood that for the first time, the trend of men's fashion show is that there are more than 30 intentions to join in the fashion, and the Internet plus customization has been favored by many foreign dealers. Apple has joined the more than 40 franchises, mainly from the famous commercial plaza outside the province. The intention of GXGKIDS is nearly 30. Ziemba Nana's children's wear has received more than 20 intentions. More than 20 of the distributors have expressed their intention to cooperate. Xiangshan's woolen clothes have received nearly 300 thousand domestic orders, and Sweden's foreign businessmen have ordered 50 thousand dollars for costumes. German foreign businessmen have purchased underwear for the Yongnan group for the amount of 80 thousand dollars. Foreign businessmen in the United States have purchased 200 thousand yuan knitted sweaters for giant eagle group.

At the end of this exhibition, many enterprises have consulted the organisers and signed up for the next exhibition.

Ningbo Fashion Festival was founded in 1997. Next year, it will celebrate the 20th anniversary of China's clothing festival.

The development will always be expected. We will also meet the International Fashion Festival next year in Ningbo with a brand new image.