Clothing Brand Image Shop Decoration Must Stand The Test Of Time.

Clothing stores or brand image shops have been decorated with the trend of fashion.

In the early days, clothing stores once decorated for ten or twenty years, almost unchanged.

Starting in 80s, it can only take five to seven years. Over the past two years, more and more shops have adopted progressive decoration methods, and districts have been redecorating.

Moreover, with the increase of flagship stores in the domestic brands, the major clothing brands are willing to spend their money on decorating shops and pay more attention to the decoration and decorating of the shops.

Many brands of clothing shops in the decoration style, dare to use a variety of colors to build flagship clothing store.

The design of the fashion store has become the main soul of the clothing store, and the minimalist style has "retired".

At present, the two major trends of clothing stores are the addition of large flagship clothing stores, and the return of color to clothing stores to replace the minimalist style that has been popular for many years.

Shop decoration, regardless of popular shops or luxury stores, can hardly resist color trends.

For example, Japan's Commedes Garcons takes scarlet as its main street in Paris; Morgan on Champs Elysees Avenue.

The ceiling is also used in large red; in Energie shops, bright red is used everywhere.

Yellow and pink.

Mandarina Duck's clothing store is designed with yellow and light blue collocation, while Celio Sport takes orange as the keynote.

The design of some brand clothing stores in China also uses bright colors in colors.

For example, 361 of the brand stores use bright yellow as the main color.

And Lining's

Preference is red.

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Now it is a commercial society. People's demand for commercial space is also getting higher and higher.

Commercial lighting has increasingly evolved into a marketing tool. Lighting design can attract and guide consumers' attention.

Through the shaping of the space light environment, we can create attractive exhibition space and display images. We use various lighting techniques to display the theme image of the shop, create associations, arouse consumers' resonance, and establish emotional communication with consumers.

There are several three strategies for LED lighting in commercial shops.

Shops should have uniform and soft lighting for shopping and leisure space.

The choice of general lighting determines the visual keynote of the entire store.

In the product exhibition area, the lighting in corridors and conference rooms usually adopts Saint NEISSE's LED down lamp and LED day Lantern series. The lighting is arranged evenly and neatly and symmetrically, creating a classic, concise and clear visual keynote.

For different brand personality and shop style, the choice of general lighting must be coordinated with it.

It can be used for general lighting.

Whether it is restaurants, clothing stores, clubs, coffee shops, these products must have a product for you.

The lighting atmosphere of a toy shop and a SPA club is different. Different areas of the same store have different lighting plans, such as entrance, window, counter, roundabout, shelf, model, shop assistant area, etc.

Each region can choose from contextual lighting to match the atmosphere creation, illumination control, consumption psychology and building coordination.

After planning the general lighting of shops and counters, we need to focus on lighting.

The key lighting is to make the products you need display attractive and shining in the environment.

Use the light and dark changes to match the store layout and related display props, highlighting the new products, profit products, promotional products or clear goods that the merchants are pushing to make it easier for the customers to pay attention to the products and make them easier to pick up, so as to achieve the expected sales.