Beijing Teng Planning Conference: Through The Bottom Data To Complete The Closed Loop

As the leading Internet platform in China, with huge traffic and social data resources, Tencent has not been able to successfully enter the field of electricity supplier, so there is a move of strategic stake in Jingdong in 2014.

Subsequently, Jingdong has won the first level entry of WeChat to conduct electricity supplier diversion.

Today, the driving effect of these cooperation on Jingdong has emerged. In the second quarter of this year, more than 20% of Jingdong's new subscribers came from WeChat and Q channels.

After more than a year of running in, Jingdong and Tencent finally launched the "Beijing Teng plan", a deep strategic cooperation project.

The disruptive "social networking + electricity supplier" model is a picture of the future mobile social business described by two Internet giants, and is also seen as the best weapon to return to assu alliance.

Recently, the vice president of Jingdong group and the president of clothing and home business department, Xin Li Jun, talked about the Beijing Teng plan.

He said that the Beijing Teng plan is a long-term and deep cooperation project between the two sides, and there will be many products coming into being.

The Beijing Teng plan will help more businesses form a complete closed loop from four angles: brand communication advantage, landing O2O sales, fan interaction and big data analysis.

Prior to the Beijing Teng plan conference,

CEO Liu Qiangdong once said, "in the past, online consumption simply pursued the low price, and the form was also single and passive. With the growth of the 90s and the coming of 00, it was very different for the two generation to purchase the goods. We often shared the good things bought by WeChat, and recommended your brand to the people and friends around us. The value brought to the brand is more intuitive than that of the advertisement. The greatest benefits brought by our two combination to the partners not only bring about the growth of sales volume, but also mainly bring the premium of the brand."

There is no doubt that this kind of cooperation has never happened in the world. Beijing Teng plan is the first attempt to open up in China.

It can be noted that Tencent has pioneered a new form of advertising on WeChat, that is, the promotion of advertising by friends circle.

Ma Huateng, chairman and CEO of Tencent's board of directors, seems to operate good products from the perspective of a product, presenting them to users, and ultimately achieving three wins for platforms, users and businesses.

Although Jingdong and Tencent have opened up the two platforms of e-commerce and social networking, it is the common concern of users and businesses how to make data truly circulated.

In this regard, Xin Li Jun believes that in the Tencent only to the Jingdong portal, has not yet opened up data in the year, sales data has doubled.

Three to four times.

"The user conversion of WeChat and hand Q has made remarkable achievements, and the contribution of cooperation between the two sides to the new users of Jingdong is gradually increasing. This is also one of the reasons for the concern of the friends.

Therefore, once we get through the data, we will provide more product and strategy solutions to form a complete closed loop.

Xin Li Jun said.

Subsequently,

Start the "Hangzhou + Beijing" dual center strategy, Tmall appliances jointly sunning north.

Assu launched a strong competitive offensive against Jingdong.

The further deepening of cooperation between Jingdong and Tencent has also been interpreted as a weapon against the ASU alliance.

As a heavy egg produced by Jingdong before this year's "double eleven", the Beijing Teng plan will also take the first time with the assu Alliance on the occasion of "double eleven".