New Wah Yuen: It Has To Be The Most Stylish Shopping Center In Hangzhou.

Recently, the "new Wah Yuen partnership talks" involving the first heavy project of Hangzhou Tower and Hangzhou after the reorganization was held in Hangzhou.

Tong Minqiang, chairman of the reorganization group, attended the talks.

The latest news from the meeting is that the investment progress of the new Wah Yuen project has been over 90%, and is expected to be unveiled early next year.

On the eve of "double 11", various shopping malls in Hangzhou are thinking about how to set the store in a special way, which does not conflict with the electricity supplier war, nor does it hand in hand the market share.

There are also some "fresh troops" who are not idle.

Prior to this, the relevant group of Jie Bai group is very tight lipped about the future of new Wah Yuen, because the pformation of new Yuan Hua is led by the Hangzhou Tower team, so the key information must naturally wait for Tong min Qiang to release it personally.

At the meeting, Tong Minqiang introduced the business model of new Wah Yuen as the core of returning to the essence of Commerce, focusing on the increasingly diversified needs of consumers, subverting the traditional "shopping oriented" traditional mode, highlighting the concept of "enjoyment and life", and combining new technologies to create an interactive social platform for leading fashion and quality of life.

It is understood that new Wah Yuen has many innovations in project design:

The gold position of the first floor will change the model of the traditional department store to introduce the luxury brand, blend the food, the beautiful shoes and the flowers together, and present a small capital market.

The two floor will bring together the global fashion designer clothing brand, and the overall open style of the designer, Benno, will make the fashionable atmosphere more harmonious.

Here will be the domestic designer brand assembled by FUSIONCO and the first concept store in JNBY. The whole floor will be made into a personalized designer fashion center in the form of a buyer's shop and a collection store.

In addition, cross-border activities and flash shops of various trends will also appear in the two floor.

Provide incubation platform.

The third floor and the four floor will be the two scene.

Also around the consumption of modern families, the third floor will be built from the perspective of adults, while the four floor will be designed from the perspective of children.

These two floors will be pformed into a diversified platform, linking all the resources, introducing the most fashionable nightclubs in Taipei, travel, fitness, swimming, football clubs, children's playing world with scene and experience.

New Wah Yuen will also subvert the traditional retail business mode in operation, adopt a compound operation team, and closely link investment and operation, brand investment, planning design, operation promotion, display,

And so on by a team to complete the entire operation process more integrated.

Can the business model that is mainly packaged and supplemented by meals be suitable for shopping malls?

Like other Shopping Mall, catering is now a must for businesses.

In the busy streets of West Lake, the peak of eating is not the exclusive phenomenon of grandma's home and green tea.

One of the signs.

How can we introduce a brand that can bring popularity to people? How can we control the waiting time so that customers can not be snatched away by other stores?

It is understood that the new Wah Yuen plan to open the first concept store in the city on the first floor of the city, the main business mode is mainly packaged, and hall food supplement.

Can such a line be feasible? Can it cater to the habits of young consumers? At the symposium, Tong min Qiang invited the chairman of "Grandma's house", Wu Guoping, to make a speech.

When reporters interviewed traditional restaurant brands such as Hangzhou restaurants, they heard some similar ideas. For example, they used the same way as the former South package to make Chinese food ready for takeaway.

But two years after the return of Hangzhou restaurant to Yanan Road, the idea has not yet been tested.