Like "UNIQLO", The Best Product Has Recently Been Ignited.

With the decline of department stores, the "fast fashion designer brand", which advertised "ten yuan and one quality life", has opened nearly 1100 stores in two years, including Beijing Wudaokou, Shanghai Nanjing East Road and Guangzhou Tianhe City.

"We now have 1100 stores in the world, including Japan, Hongkong, Dubai, Philippines and Singapore, and about 1000 in the mainland.

The monthly sales of single store is 500 thousand yuan.

Ye Guofu, co-founder of famous brand and excellent product, told reporters.

What Ye Guofu was more aware of was his other identity. The 35 year old businessman in Hubei, who is the chairman of the women's jewelry chain, is optimistic about the famous products. She said with a smile that she would go to war with Muji. It said the same factory had the same mold, and the price of the famous product would be 1/7 of the brand.

Under the rapid expansion, disputes also follow.

LOGO, like "UNIQLO", has been decorated with "Muji" similar storefront decoration, and some of the products of the best seller brand have hit the cusp.

In the face of doubt, Ye Guofu did not want to talk much. He repeatedly stressed the "Japanese quality" of the famous brand, and said he would make a detailed statement on all the questions in 1 months.

As a matter of fact, with the expansion of consumer groups, the doubt has never been eliminated.

The LOGO and product descriptions of famous brand products and UNIQLO are very similar to those of Muji, which are similar to those of Tai Chuang.

Although it is known as "Japanese brand", only a small portion of toothpaste, toothbrushes and snacks are imported from Japan and South Korea, and the rest of the products are mostly Guangzhou.

At the same time, many products in the store, such as moisturizing spray, are similar in appearance to the moisturizing spray of the French cosmetics brand "Avene". There are also some mistakes in Japanese plation on some products.

More media pointed out that the trademark of China is more than half a year earlier than that of Japan. It was not until mid 2014 that the first store was opened in Japan. The three designers also had little information on the Internet.

Faced with the challenge, Ye Guofu emphasized repeatedly.

The "Japanese quality", which means that the main shareholders of the top quality products are themselves and Miyake Junya, and the shareholding structure is inconvenient to disclose.

"Our 3000 products, only 3 products crash shirts, fast fashion industry products crash is very normal.

A month later, the company will make a detailed statement of all the queries.

In the retail industry for many years, Ye Guofu admitted that "he recognized the price of UNIQLO, like Muji design."

Ye Guofu said that more than 90% of the suppliers of famous products are specialized in foreign trade, and some of them are also suppliers of UNIQLO, Muji, IKEA and other brands.

"We are located in fast fashion department stores. There are few patents in the fast fashion industry, and no patents will be applied. For example, the patent of this bottle has not yet been sold.

Of course, if the brand has a patent application, we will avoid it. "

Ye Guofu answered whether patents were involved.

In September 24, 2013, the first store of famous quality products opened in Jianshe Road pedestrian street in Huadu, Guangzhou.

Subsequently, the name of the top quality products in the national "horse race enclosure", until now, it has more than 1000 stores in the country, ranging from dozens of square meters to hundreds of square meters of flagship stores, the sale of daily commodities, such as water cups, socks and headphones, priced between 10 yuan to 80 yuan, and the main 10 yuan price merchandise.

"At the beginning of this year, we have an average of 80 per month.

By the end of the year, the number of stores will exceed 1300.

Most stores belong to the franchise mode, that is, investors are responsible for the venue, decoration, daily operation costs, and so on, "Ye Guofu," he told reporters.

Although he has made Ye Guofu famous in the retail industry, he is more willing to talk about the future layout of the famous brand products under the market expansion of famous brands.

In fact, it is not uncommon in Japan for the ten yuan department store, which is similar to the location of famous brand products. In 2012, Japan's largest DAISO JAPAN founded the first ten yuan store in Guangzhou.

In the interview with Ye Guofu, a financial writer Wu Xiaobo, Ye Guofu also admitted that he found business opportunities from department stores in Japan, where he met with young designers Miyake Junya, and two people jointly started their business in Japan. Miyake Jun was also responsible for the design and operation of Japanese companies, and Ye Guofu was responsible for supply chain integration and operation of Chinese companies.

For the rapid expansion of famous brand products, Ye Guofu believes that the main products are low prices and products.

"The Internet can rely on low prices, so as long as the online and offline prices, many people will return to the line.

Many traditional retail businesses have long channels and slow product development.

And the new product launched by famous brand is only about 12~21 days.

Told reporters that in order to ensure that the price advantage, the name of excellent products and UNIQLO also use flat channel.

There are no links between factories and shops.

There are about 3000 kinds of products, nearly 1000 suppliers, 90% of which are foreign trade OEM enterprises.

Because of the low price strategy, the gross profit margin of famous brand is not high, only about 8%.

"This gross margin is very low.

The future trend of consumption is either the low margin economies of scale or the high margin niche economy.

We choose the future low margin and hope that more people will come into contact with our products.

Ye Guofu said.

In the face of doubt, Ye Guofu repeatedly stressed the "Japanese quality" of the famous brand products, which indicated that the main shareholders of the top quality products were themselves and Miyake Junya, and the shareholding structure was not convenient to disclose.

"Our 3000 products, only 3 products crash shirts, fast fashion industry products crash is very normal.

A month later, the company will make a detailed statement of all the queries.

"We are located in fast fashion department stores. There are few patents in the fast fashion industry, and no patents will be applied. For example, the patent of this bottle has not yet been sold.

Of course, if the brand has a patent application, we will avoid it. "

Ye Guofu answered whether patents were involved.