Analysis Of Fashion Collocation Of Vertical Electricity Supplier APP "Clothing Assistant"

This year just got tens of millions of dollars B round of financing fashion collocation with vertical electric business APP "dressing assistant", recently is planning a new round of upgrading innovation.

October 26th, founder of clothing assistant

In an exclusive interview, the company will officially launch the brand upgrade in November 1st, and is expected to invest at least one billion level of funds to support it.

"If you take this

After that, it is sure to make big financing in the capital market in order to occupy the market quickly.

Since its establishment in 2012, the APP has more than 50 million female users. After completing the B round of financing, its market valuation has exceeded 100 million.

It is worth noting that the leading brands of social fashion, including Chu Chu street, have been pformed into a female vertical e-commerce platform after Taobao's "ban" on the third party shopping platform.

Today, it seems that fashion matching APP, such as dressing assistants, seems to face a high degree of coincidence again.

Harvested from Jingdong and

After the B investment of Xiang Feng capital, the brand upgrade of dress assistant will be intensified in the next two months.

Specifically, in November 1st, the APP will launch a new brand in the first round of the overall brand and vision, and the second round is to adjust the level of goods through the introduction of high-quality merchants by the end of December. At the same time, it will also eliminate a number of brands with relatively low customer quality and poor quality.

The rest of the adjustment will also take place at this stage.

According to the data released by Analysys think tank, in February this year, China accounted for 22% of the top 100 segments of mobile apps in China. Shopping APP accounted for a share of the total, while the APP activity of women shopping APP was as high as 63.9%, which was much higher than that of men in this column 36.1%.

Reporters learned that in this round of upgrading, the biggest goal of dressing assistants is to double the price of customers.

At present, the APP unit price is about 150~200 yuan, which is already a high level in the industry. Its goal is to raise the unit price to more than 300 yuan.

"Only by raising the list, does it mean that the core crowd of" clothes assistant "has caught it.

Gu Yingying said.

However, opportunities and risks exist in the brand upgrading of start-ups.

When asked why he chose to upgrade the brand at this time, Gu Ying Sai bluntly: "today, this market segment can be roughly divided into three categories: price orientation, quality orientation and brand orientation.

Price competition is fierce.

In such a market with price orientation, users may go as long as other platforms have a better promotional measure.

On the other hand, "quality oriented" users are mostly new white-collar workers, and there are too many brand pricing components that they do not want to buy.

Now, once the search engine goes into the big business platform, the efficiency of consumer shopping is constantly decreasing, because there are too many things. "

Gu Yingying said.

"Dress assistants already have a certain foundation for upgrading.

As a trading platform, infrastructure has been completed.