When The "Double Eleven" War Broke Out, The Giants Of Power Generation Were Preparing For War.

Since November 1st,

More than 100 million unequal red envelopes and 3 billion yuan shopping vouchers will be distributed to consumers one after another.

Among them, the red envelope is the most popular concern.

Tmall and businesses can independently set up similar "Tmall double eleven" and other confidential orders. Consumers can enter Taobao Tmall's home page search column only if they enter the secret order.

Consumers can also set their own codes and share red packets to friends.

It is revealed that many movie stars will also join in the activities of secret red envelopes, which will increase the number of "double eleven small coffers" for many fans.

While distributing more than 100 million red packets, Tmall also announced that it would send back Tmall double 11 shopping coupons to consumers in November 1st with a total of about 3 billion yuan.

Specifically, double eleven

Each denomination of 10 yuan, a single store can be superimposed on the use of 20.

Tmall users can grab coupons through PC web page, mobile terminal Tmall APP and double eleven activity page in Taobao mobile phone.

In addition, shopping coupons can be used in combination with single product preferences, shop preferences, shop coupons, single product coupons, brand coupons, and supporting payment with red packets, points, coupons and so on.

In addition to the well-known brands and businesses of cooperation, Suning and Yintai, the two leading retail giants of Ali, will also enter the "double eleven rhythm".

From October 19th onwards, Tmall service will enter sunning 1600 stores. Consumers who purchase household appliances and digital products in Tmall can be directly overhauled at Tmall service desk of Suning store, and can get value-added services such as computer installation and mobile phone patch.

Follow up, goods purchased by consumers in Tmall electric city can also be returned directly to Tmall service desk in Suning store.

According to "

"Jingdong and Tencent will take the strongest resources and products to create an innovative business platform called" product business ", which provides brand businesses with complete marketing solutions including" accurate portrait "," multi-dimensional scene "and" quality experience ".

Jingdong and Tencent are specialized in forming joint teams to create customized services for the majority of brand businesses under the trend of mobile social interaction.

Jingdong founder Liu Qiangdong said, "to ensure the safety of consumers' personal data, not only Jingdong and Tencent data can be shared in depth, but also data can be communicated with all our platform vendors and partners. The core purpose of data sharing is to provide personalized services based on user preferences and habits.

This year's double eleven, Jingdong and Tencent two platforms traffic, including Jingdong platform, Jingdong APP, WeChat and hand Q add up, is undoubtedly the largest double eleven period of the largest traffic platform.

We hope that this year's double eleven brand can occupy the hearts of consumers and get the greatest reputation.

Ma Huateng, founder of Tencent, said: "we are just a social marketing platform. At the commodity level, we need the cognition of consumers who have accumulated over the years.

We are experts in the contact with users, but the logic behind the commodities needs to string up the data of the e-commerce platform. Therefore, combined with Jingdong, we provide users with accurate advertising after providing a complete set of shopping experience and comprehensive satisfaction, together with the user's viscosity.

In addition, Jingdong supermarket has launched a thirteen day promotion campaign on Monday. Consumers can enjoy different kinds of benefits from 199 to 100 each day.

At the same time, in view of three users in Beijing, Shanghai and Zhejiang, the Jingdong supermarket also provides extra strength coupons such as 199 reduction and 100, and it can be superimposed with the preferential activities area.

There will be a contest between the two eleven. We look forward to it.

This year's double eleven is doomed to be a sleepless night.