The Second Dongguan Cross Border Electricity Supplier O2O Foreign Trade Fair Was Held In Dongguan

Dongguan manufacturing enterprises are in hiding. Many international foundry factories are in Dongguan, and one after another docking will help enterprises build a successful road to cross-border electricity providers.

October 29th, the second session

The O2O foreign trade fair will be held in Dongguan. So far, the largest and most professional cross-border electricity supplier professional exhibition in China has attracted 113 traditional manufacturing enterprises, attracting more from the "

Large business enterprises and 231 cross-border electricity providers from the countries and regions along the route come to participate.

The emergence of cross-border electricity providers has seen many traditional manufacturing enterprises see the dawn of globalization.

On the one hand, there is a need to develop new products for cross-border electricity providers. On the other hand, it is urgently needed to sell products to the global manufacturing enterprises, and quickly grope for effective and applicable methods, which is a problem that Dongguan traditional manufacturers need to overcome.

It is undoubtedly one of the most direct and effective channels to participate in various manufacturers' docking meetings and exhibitions with their products on the global express.

In Chen Rufeng's view, a succession of docking meetings did help enterprises build a successful road to cross-border electricity providers.

Chen Rufeng's Dongguan magic Li Clothing Co., Ltd. has a reputation in Dongguan's cross border circle, not only because its products are novel and unique, but also focuses on its traditional manufacturing industry's successful pformation of the electricity supplier's identity.

Many famous international foundry factories are located in Dongguan. Dongguan magic Clothing Co., Ltd. is here.

Chen Rufeng said that the factory manufactures underwear for HM, British Martha and other 6 international brands, and exports to more than 70 countries in the world.

Despite the large volume of orders every year, Chen Rufeng and his partners decided to look for new business growth in an unexpected discovery in 2013.

"We sell underwear made of the same factory, Taobao sells for $9.9, HM sells for tens of dollars, and the British Martha who sells it comes up to 70 pounds."

The reason lies in the brand gap.

At the time when domestic electricity providers are booming, Chen Rufeng relies on the advantages of the original factory to create an e-commerce company. At the same time, he launched 2 private brands, and promoted them to Tmall, 1 stores and other major network platforms.

After taste the sweetness of domestic electricity providers, Chen Rufeng targeted the cross-border electricity supplier.

Since the second half of last year, all kinds of docking meetings can see the figure of magic.

"Now many factories are very difficult to receive orders, and we maintain an annual growth of more than 50%."

The Dongguan tea hill Riya swimsuit factory is also a traditional production enterprise. It has been exported to Europe and the United States for more than 60 brands OEM and ODM all over the world.

"Access to cross-border electricity providers is not an accident, because for many years has been helping European and American customers to do foundry, especially from the customer brand to learn a lot of experience."

He Dongsheng, director of marketing of the company, said that he had seen the report of the Nanfang Daily, which accounted for 70% of Guangdong's cross-border electricity supplier pactions.

"We are factories and have R & D and production capabilities. Since then, the factory has started to set up product teams and service teams, and set up factory brand COLLOYES to cooperate with cross-border electricity providers."

He Dongsheng said that from the very beginning, the factory was always in stock, providing a complete picture data package and a replacement.

At present, it has become a supplier of many cross-border electric providers.

Although many manufacturing enterprises have been successful in this way, in the view of Han Jun, Deputy Secretary General of the Dongguan cross border electricity supplier Association, it seems that the seemingly simple cross-border suppliers' meeting will make the products favored by cross-border electric providers, and manufacturing enterprises need to learn a lot.

Han Jun said that the initial choice of holding the docking conference is due to the demand for cross-border electricity providers such as Guangzhou and Shenzhen.

In the second half of last year, the wheelbarrow became a hot selling category in the European and American markets. Dongguan, a big manufacturing base, became the source of cross-border e-commerce suppliers.

Han Jun said that many broad and deep cross-border electricity providers found the association, hoping to find some manufacturers of unicycle in Dongguan.

As a result, 8 cross-border electricity suppliers were sent to Dongguan Songshan Lake Yi Po robot Co., Ltd. to visit the production of unicycle, which is a small attempt for Dongguan's cross-border electricity supplier.

Han Jun said that the atmosphere was very good at that time, and the electricity providers detailed the details of the product.

For example, how to package, weight, pportation and other links.

"After the event, the association found that the product docking meeting not only meets the needs of the electricity supplier, but also meets the needs of the vast number of manufacturing enterprises in Dongguan."

It was this small attempt that opened the way for many docking sessions.

Since last year, only the cross border electricity supplier association has organized more than more than 20 meetings, and there are many new products in Guangdong.

"However, after many docking sessions, we found that some manufacturing enterprises were not experienced in launching products."

So far, Han Jun has been involved in the more than 20 docking conference.

In many docking meetings, the experience of the traditional manufacturing enterprises is insufficient, and the advantages of the company and the products are not well reflected, resulting in the appearance of the cold market.

In addition to the scene show, many cross-border electricity providers also pointed out that most manufacturers in Dongguan have strong willingness to pform, but they are not familiar with the cross-border e-commerce operation process.

Shenzhen Hao Fang and Lanting Pavilion's two major domestic cross-border electricity providers have told reporters that many business owners are using traditional B2B thinking to connect B2C cross-border electricity providers.

During their contact, they found that many business owners were still accustomed to the original mode of "large single and long time delivery", and most of them were not ready for stock. Cross-border electricity suppliers, especially B2C orders, were "small batch, multi frequency" mode, especially in the pre trial sale period. Only a few purchases were possible, which required suppliers to have regular inventory supply.

Ms. Lee, who has been in the leather industry factory for 18 years in the Houjie Industrial Zone, Houjie, Dongguan, said that the factory had been living on orders, but its profits continued to decline. Last year, it began to contact cross-border electricity providers, but did not cooperate.

"The factory needs to be stocked and small orders. There is absolutely no energy to start."

Viewpoint

Manufacturing enterprises can be both cross-border electricity providers and suppliers.

On the one hand, there is a need to develop new products for cross-border electric business. On the other hand, it is urgent to sell products to the global manufacturing enterprises. How to connect these two lines effectively depends on the efforts of the enterprises themselves.

In He Dongsheng's view, the traditional manufacturing enterprises want to have a good connection with cross-border electricity providers, first of all, we must do their best.

"Is it a supplier of cross-border electricity providers or a supplier of cross-border electricity providers?"

He believes that if only a cross-border supplier of electricity providers, it is best to design and develop their own products, and small batch stocking, there are several staff responsible for docking cross-border electricity providers.

Chen Rufeng's experience is that manufacturing enterprises have to do both cross-border electricity providers and suppliers so that they can better understand the needs of cross-border electricity providers.

"Why is Shenzhen's big cross-border electricity supplier very optimistic about us? That is because we are very clear about the competitiveness of our products and where the demand for foreign products is."

Chen Rufeng reminds us that pre professional team building and source preparation are also necessary.

"To promote products to the world, how to propagate and package themselves is the first step for manufacturing enterprises."

After contacting many manufacturing enterprises that wanted to pform, Han Jun discovered that such traditional manufacturing enterprises have been undertaking foreign orders for years, and their products are of high quality. However, they do not pay much attention to publicizing themselves at domestic cross-border electric shopping malls, or even a brochure which shows the advantages of the company and products.

"Prepare the brochures, actively communicate with suppliers, and introduce their products smoothly. These are effective ways of communication."